For the third year in a row, the entire helium creative team was incredibly proud to receive the Best in Show Award from the 2020 ADDY Awards from the Ft. Lauderdale-West Palm Beach chapter of the American Advertising Federation (AAF). This year, it was our work on 57 Ocean – an ultra-luxury beachfront residential property located on Miami Beach’s prestigious Millionaire’s Row.
helium created award-winning video and web components for this high-end campaign, but it was the 57 Ocean neighborhood brochure [ahem, print is not dead] that took home the top award of the entire event.
BEST OF SHOW // 57 OCEAN NEIGHBORHOOD BROCHURES
A bold, contemporary new future that is still in touch with the glitter of its storied past – this was the direction we brought to life across this printed piece that highlights the property’s surrounding neighborhood. Commentary from historians, archival photos, modern-day imagery, and drone photography all came together in a comprehensive guide of restaurants, culture, nightlife, and more. Using several sheets of specialty textured paper by Mohawk, we created two companion books for 57 Ocean: The Wellness Guide and The Neighborhood Brochure. Thanks to Bellak for printing these brochures. The end pieces are thoughtful, tactile and sophisticated.
GOLD WINS :
Sanctu – Brand Development