Bartlum Yards
A hospitality and marina lifestyle concept in the Florida Keys.
- Real Estate + Hospitality
- Key West, Florida
Objective
Bartlum Yards is a marina and hospitality concept located in Key West, Florida. We developed the story, brand, identity, messaging, and initial marketing deliverables as Bartlum Yards is pre-construction. A concept that speaks to the die hard boater, fisherman, and discerning traveler, Bartlum is a mixed use project with signature dining venues, hotel, marina, and event space.
Brand Development, Identity Development, Naming, Messaging, Storytelling, Collateral, Stationery Package
Objective
Bartlum Yards is a marina and hospitality concept located in Key West, Florida. We developed the story, brand, identity, messaging, and initial marketing deliverables as Bartlum Yards is pre-construction. A concept that speaks to the die hard boater, fisherman, and discerning traveler, Bartlum is a mixed use project with signature dining venues, hotel, marina, and event space.
The inspiration for Bartlum Yards came directly from its heritage in the Florida Keys, the location, and story of John Bartlum, a master ship builder from Key West. Think: the salt life meets a contemporary visual narrative.
The color palette is composed of a series of nautical hues contrasted against a series of natural tones.
The Bartlum Yards brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
