Bartlum Yards

Bartlum Yards

A hospitality and marina lifestyle concept in the Florida Keys.
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Key West, Florida

Objective

Bartlum Yards is a marina and hospitality concept located in Key West, Florida. We developed the story, brand, identity, messaging, and initial marketing deliverables as Bartlum Yards is pre-construction. A concept that speaks to the die hard boater, fisherman, and discerning traveler, Bartlum is a mixed use project with signature dining venues, hotel, marina, and event space.

WHAT WE DID

Brand Development, Identity Development, Naming, Messaging, Storytelling, Collateral, Stationery Package

Bartlum Yards Image
Bartlum Yards Image

Objective

Bartlum Yards is a marina and hospitality concept located in Key West, Florida. We developed the story, brand, identity, messaging, and initial marketing deliverables as Bartlum Yards is pre-construction. A concept that speaks to the die hard boater, fisherman, and discerning traveler, Bartlum is a mixed use project with signature dining venues, hotel, marina, and event space.

Bartlum Yards Image
IDENTITY & VISUAL FOUNDATION

The inspiration for Bartlum Yards came directly from its heritage in the Florida Keys, the location, and story of John Bartlum, a master ship builder from Key West. Think: the salt life meets a contemporary visual narrative.

The color palette is composed of a series of nautical hues contrasted against a series of natural tones.

Color Palette
Color Palette
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Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The Bartlum Yards brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Bartlum Yards Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Bartlum Yards Image
Bartlum Yards Image
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    SERVICES
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    • Print
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