Plnthouse
Eat good, feel good, be in good company.
INDUSTRY
- Food + Beverage
LOCATION
- South Beach, FL
Objective
Plnthouse is a beachfront restaurant in 1 Hotel South Beach under the direction of renown plant-based chef, Matthew Kinney. We worked with 1 Hotel to brand a casual dining experience that matched the caliber of wellness cuisine and complement the epic environment.
WHAT WE DID
Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package
Objective
Plnthouse is a beachfront restaurant in 1 Hotel South Beach under the direction of renown plant-based chef, Matthew Kinney. We worked with 1 Hotel to brand a casual dining experience that matched the caliber of wellness cuisine and complement the epic environment.
IDENTITY & VISUAL FOUNDATION
The plnthouse brand finds inspiration first and foremost from the name itself. From ingredients to artfully presented meals, a refined and creative style dictates the plnthouse brand. Clean lines and bold colors contrast with neutral accents and contemporary design are intended to juxtapose the organic nature of plants, food, and ingredients. Imagery, graphics, and packaging are intended to be bright and clean - allowing food to be showcased.
The brand colors are inspired by the origins of plnthouse - the organic, natural world. Greens, gray, and white are the primary brand colors with shades of gray and neutral tones acting as a background palette in photography & other material.
BRAND BOOK
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
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BRAND STATEMENTS
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
INDUSTRY RECOGNITION
Design & Marketing Awards earned for Plnthouse
Addy Awards
- GOLD
- Brand + Collateral
Communicator Awards
- Gold Award of Excellence
- Brand Identity
Davey Awards
- SILVER
- Brand Development
Hermes Creative Awards
- Platinum
- Brand Development
How International Design Awards
- Merit
- Brand Campaign
- Regional Winner
- Brand Development + Restaurant Collateral