Plnthouse

Plnthouse

Eat good, feel good, be in good company.
INDUSTRY
  • Food + Beverage
LOCATION
  • South Beach, FL

Objective

Plnthouse is a beachfront restaurant in 1 Hotel South Beach under the direction of renown plant-based chef, Matthew Kinney. We worked with 1 Hotel to brand a casual dining experience that matched the caliber of wellness cuisine and complement the epic environment.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package

Plnthouse Image
Plnthouse Image

Objective

Plnthouse is a beachfront restaurant in 1 Hotel South Beach under the direction of renown plant-based chef, Matthew Kinney. We worked with 1 Hotel to brand a casual dining experience that matched the caliber of wellness cuisine and complement the epic environment.

Plnthouse Image
Plnthouse Image
IDENTITY & VISUAL FOUNDATION

The plnthouse brand finds inspiration first and foremost from the name itself. From ingredients to artfully presented meals, a refined and creative style dictates the plnthouse brand. Clean lines and bold colors contrast with neutral accents and contemporary design are intended to juxtapose the organic nature of plants, food, and ingredients. Imagery, graphics, and packaging are intended to be bright and clean - allowing food to be showcased.

The brand colors are inspired by the origins of plnthouse - the organic, natural world. Greens, gray, and white are the primary brand colors with shades of gray and neutral tones acting as a background palette in photography & other material.

Color Palette
Color Palette
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BRAND BOOK

The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Plnthouse Image
Plnthouse Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Plnthouse

Addy Awards
  • GOLD
  • Brand + Collateral
Communicator Awards
  • Gold Award of Excellence
  • Brand Identity
Davey Awards
  • SILVER
  • Brand Development
Hermes Creative Awards
  • Platinum
  • Brand Development
How International Design Awards
  • Merit
  • Brand Campaign
Print
  • Regional Winner
  • Brand Development + Restaurant Collateral
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