

Elan Ruby Lake
An apartment community with all the feels.
- Real Estate + Hospitality
- Orlando, Florida
Objective
Elan Ruby Lake is an apartment community in Orlando, Florida. We worked with the Greystar team to uncover its unique environment and DNA. We found a balance between organic tranquility and the high-energy of Orlando, using the native tropical landscape that surrounds the property as a catalyst for a community dedicated to well-being for your whole-being. A brand that communicates an elevated apartment complex with a bright, active, and grounded lifestyle.
Brand Development, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Signage, RV Sales Gallery


Objective
Elan Ruby Lake is an apartment community in Orlando, Florida. We worked with the Greystar team to uncover its unique environment and DNA. We found a balance between organic tranquility and the high-energy of Orlando, using the native tropical landscape that surrounds the property as a catalyst for a community dedicated to well-being for your whole-being. A brand that communicates an elevated apartment complex with a bright, active, and grounded lifestyle.

