Elan Ruby Lake

Elan Ruby Lake

An apartment community with all the feels.
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Orlando, Florida

Objective

Elan Ruby Lake is an apartment community in Orlando, Florida. We worked with the Greystar team to uncover its unique environment and DNA. We found a balance between organic tranquility and the high-energy of Orlando, using the native tropical landscape that surrounds the property as a catalyst for a community dedicated to well-being for your whole-being. A brand that communicates an elevated apartment complex with a bright, active, and grounded lifestyle.

WHAT WE DID

Brand Development, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Signage, RV Sales Gallery

Elan Ruby Lake Image
Elan Ruby Lake Image

Objective

Elan Ruby Lake is an apartment community in Orlando, Florida. We worked with the Greystar team to uncover its unique environment and DNA. We found a balance between organic tranquility and the high-energy of Orlando, using the native tropical landscape that surrounds the property as a catalyst for a community dedicated to well-being for your whole-being. A brand that communicates an elevated apartment complex with a bright, active, and grounded lifestyle.

Elan Ruby Lake Image
Elan Ruby Lake Image
IDENTITY & VISUAL FOUNDATION

The design direction for Elan Ruby Lake is influenced by its garden setting, while also tapping into a feeling of playfulness, wellness, and zest for life.

This palette contains vibrant hues that tie into the tropical environment of Orlando, Florida.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The Elan Ruby Lake brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Elan Ruby Lake Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

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WORK