Floridian Spring Water

Floridian Spring Water

For Florida, From Florida
INDUSTRY
  • Food + Beverage
LOCATION
  • Crystal River, Florida

Objective

Originating from natural spring in Crystal River, Florida, we branded this new bottled water distributor with the intention of embodying the natural beauty and authenticity of Florida. Pulling inspiration from our roots as native Floridians, capturing the energy of the environment and culture, we created a brand and packaging that gives a true taste of pure Floridian spring water.

WHAT WE DID

Naming, Strategy + Standards, Packaging, Identity Development, Stationery Package, Collateral, Messaging

Floridian Spring Water Image
Floridian Spring Water Image

Objective

Originating from natural spring in Crystal River, Florida, we branded this new bottled water distributor with the intention of embodying the natural beauty and authenticity of Florida. Pulling inspiration from our roots as native Floridians, capturing the energy of the environment and culture, we created a brand and packaging that gives a true taste of pure Floridian spring water.

Floridian Spring Water Image
IDENTITY & VISUAL FOUNDATION

We embrace the loyalty, pride, and natural beauty of Florida through messaging, color, photography, and design that evokes a true sense of Florida. We are branding not only spring water, but the heart beat of our Floridian culture.

Color Palette
Color Palette
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Floridian Spring Water Image
Floridian Spring Water Image
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