AMAC
Florida Real Estate— as neighborly as they come
- Real Estate + Hospitality
- Vero Beach, FL
Objective
AMAC has been Vero Beach’s leading real estate brokerage since 1949. For this rebrand we leaned into their deeply rooted ties within Vero, long-standing neighborhood relationships, and reputation as a trusted brokerage. A new brand positioning focuses on AMAC’s love for their community and its people, with messaging that speaks to neighbors on a personal level. The new direction is supported with an identity system that furthers brand recognition on all marketing collateral, including signage, social media, direct mail, and digital marketing.
Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package
Objective
AMAC has been Vero Beach’s leading real estate brokerage since 1949. For this rebrand we leaned into their deeply rooted ties within Vero, long-standing neighborhood relationships, and reputation as a trusted brokerage. A new brand positioning focuses on AMAC’s love for their community and its people, with messaging that speaks to neighbors on a personal level. The new direction is supported with an identity system that furthers brand recognition on all marketing collateral, including signage, social media, direct mail, and digital marketing.
The AMAC design direction is focused on creating a strong identity system with a distinct logo mark, color, and execution. Our focus is to balance the 70+ years of experience and reputation with a modern, fresh approach that represents the brokerage success.
A bold blend of orange and burgundy communicates a strong, confident company within the community.
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
