AMAC

AMAC

Florida Real Estate— as neighborly as they come
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Vero Beach, FL

Objective

AMAC has been Vero Beach’s leading real estate brokerage since 1949. For this rebrand we leaned into their deeply rooted ties within Vero, long-standing neighborhood relationships, and reputation as a trusted brokerage. A new brand positioning focuses on AMAC’s love for their community and its people, with messaging that speaks to neighbors on a personal level. The new direction is supported with an identity system that furthers brand recognition on all marketing collateral, including signage, social media, direct mail, and digital marketing.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package

AMAC Image
AMAC Image

Objective

AMAC has been Vero Beach’s leading real estate brokerage since 1949. For this rebrand we leaned into their deeply rooted ties within Vero, long-standing neighborhood relationships, and reputation as a trusted brokerage. A new brand positioning focuses on AMAC’s love for their community and its people, with messaging that speaks to neighbors on a personal level. The new direction is supported with an identity system that furthers brand recognition on all marketing collateral, including signage, social media, direct mail, and digital marketing.

AMAC Image
AMAC Image
AMAC Image
AMAC Image
AMAC Image
AMAC Image
IDENTITY & VISUAL FOUNDATION

The AMAC design direction is focused on creating a strong identity system with a distinct logo mark, color, and execution. Our focus is to balance the 70+ years of experience and reputation with a modern, fresh approach that represents the brokerage success.

A bold blend of orange and burgundy communicates a strong, confident company within the community.

Color Palette
Color Palette
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Revelation Image
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Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.

AMAC Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

AMAC Image
AMAC Image
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WORK