Port 32
A marina concept unlike any other
INDUSTRY
- General Market + Retail
LOCATION
- Fort Lauderdale, FL
Objective
We created the brand for a new marina company based in South Florida, with multiple locations that span the east coast. Geared toward a luxury boater with white glove concierge service, Port 32 aimed to offer something unlike any other marina in Florida.
WHAT WE DID
Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website
Objective
We created the brand for a new marina company based in South Florida, with multiple locations that span the east coast. Geared toward a luxury boater with white glove concierge service, Port 32 aimed to offer something unlike any other marina in Florida.
IDENTITY & VISUAL FOUNDATION
The Port 32 brand is an elevated take on what we know as the classic nautical look. The known red, white + blue striped pattern so commonly associated with marine culture has been deconstructed to form the mood behind this brand. Strong lines, bars, and angles are paired with images of a good, relaxing time on the sea.
The Port 32 color palette is the perfect mix of nautical + modernity. The water inspired blues are contrasted by a bright coral to bring forth a contemporary palette that speaks of industry expertise and state-of-the-art customer service.
WEBSITE
The Port 32 website was created as a template for each individual marina to have their own online presence, while working within the main brand umbrella.
BRAND BOOK
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
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BRAND STATEMENTS
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
INDUSTRY RECOGNITION
Design & Marketing Awards earned for Port 32
Addy Awards
- GOLD
- Brand + Stationery
Hermes Creative Awards
- Honorable Mention
- Naming, Brand, Stationery + Swag
How International Design Awards
- Merit
- Brand Development
Muse Creative Awards
- Platinum
- Brand Development, Stationery + Swag
W3 Awards
- SILVER
- Website