Beach House by Hilton

Your home on the sand.
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Ft. Lauderdale, Florida

Objective

Hilton Fort Lauderdale Beach Resort is an iconic property synonymous with Fort Lauderdale hospitality for years. helium was brought on to elevate and reposition the brand as they undergo a massive interior design renovation. We worked with both ownership and Hilton brand to create a boutique, authentic feel for this all-suite property.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website, Photography, Copywriting

Beach House by Hilton Image
Beach House by Hilton Image

Objective

Hilton Fort Lauderdale Beach Resort is an iconic property synonymous with Fort Lauderdale hospitality for years. helium was brought on to elevate and reposition the brand as they undergo a massive interior design renovation. We worked with both ownership and Hilton brand to create a boutique, authentic feel for this all-suite property.

Beach House by Hilton Image
Beach House by Hilton Image
Beach House by Hilton Image
IDENTITY & VISUAL FOUNDATION

The brand for Beach House was crafted to reflect the updated resort renovation, as well as their iconic status on Fort Lauderdale Beach. We aimed to convey the casual elegance unique to Fort Lauderdale Beach, while honing into the natural environment.

A color story was developed to best reflect the tropical environment of Beach House.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The Beach House website was designed and developed to best optimize booking, while showcasing the property and communicating the revised brand.

Beach House by Hilton Image
VIDEOSHOOT

Our team creative directed the video shoot to showcase the lifestyle and property at Beach House by Hilton.

BRAND BOOK

The brand book outlines all style guides, messaging, and brand experience. From logo usage, typographic treatment and color, to brand story and application.

Beach House by Hilton Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Beach House by Hilton Image
Beach House by Hilton Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Beach House

107229514013216295105120
Communicator Awards
  • Gold Award of Excellence
  • Website
  • Silver Award of Distinction
  • Brand Development
Davey Awards
  • SILVER
  • Brand Development
Select Client Studies
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