
Beach House by Hilton
Your home on the sand.
- Real Estate + Hospitality
- Ft. Lauderdale, Florida
Objective
Hilton Fort Lauderdale Beach Resort is an iconic property synonymous with Fort Lauderdale hospitality for years. helium was brought on to elevate and reposition the brand as they undergo a massive interior design renovation. We worked with both ownership and Hilton brand to create a boutique, authentic feel for this all-suite property.
Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website, Photography, Copywriting


Objective
Hilton Fort Lauderdale Beach Resort is an iconic property synonymous with Fort Lauderdale hospitality for years. helium was brought on to elevate and reposition the brand as they undergo a massive interior design renovation. We worked with both ownership and Hilton brand to create a boutique, authentic feel for this all-suite property.


The brand for Beach House was crafted to reflect the updated resort renovation, as well as their iconic status on Fort Lauderdale Beach. We aimed to convey the casual elegance unique to Fort Lauderdale Beach, while honing into the natural environment.
A color story was developed to best reflect the tropical environment of Beach House.
The Beach House website was designed and developed to best optimize booking, while showcasing the property and communicating the revised brand.
Our team creative directed the video shoot to showcase the lifestyle and property at Beach House by Hilton.
The brand book outlines all style guides, messaging, and brand experience. From logo usage, typographic treatment and color, to brand story and application.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Beach House
Communicator Awards
- Gold Award of Excellence
- Website
- Silver Award of Distinction
- Brand Development
Davey Awards
- SILVER
- Brand Development
- SILVER
- Website