Plant Intention

Plant Intention

Planting intentions for a brighter future.
INDUSTRY
  • Food + Beverage
LOCATION
  • London, UK

Objective

Plant Intention is a whole food bar crafted entirely with organic superfoods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intentions for optimized well-being. As a London-based startup product, helium was approached to create the brand story, naming, concept, messaging, and design material.

WHAT WE DID

Identity Development, Naming, Messaging, Collateral, Stationery Package, Packaging

Plant Intention Image
Plant Intention Image

Objective

Plant Intention is a whole food bar crafted entirely with organic superfoods and plant-based ingredients for a nutritional bite with novel flavor. An everyday source of wellness, Plant Intention offers ingredients to help elevate the mind and promote a balanced lifestyle with a philosophy centered on planting intentions for optimized well-being. As a London-based startup product, helium was approached to create the brand story, naming, concept, messaging, and design material.

Plant Intention Image
Plant Intention Image
IDENTITY & VISUAL FOUNDATION

The overall mood and inspiration for Plant Intention is derived from an attention to minimalism, pairing down to the most essential elements. The brand communication ties directly into the company philosophy of living an abundant life of simplicity and intention.

The Plant Intention color palette is a modern use of black and white for clear communication free of association.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.

Plant Intention Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Plant Intention Image
Plant Intention Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Plant Intention

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Addy Awards
Communicator Awards
Davey Awards
Florida Print Awards
Hermes Creative Awards
How International Design Awards
Logo Lounge Master Library
Muse Creative Awards
Print
W3 Awards
Select Client Studies
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