Elan Solea

Imagine your best day, every day.
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Hialeah, Florida

Objective

Elan Solea is a luxury apartment community developed by Greystar, located in Hialeah, Florida. We envisioned a brand seeped in old Hollywood glamour, inspired by community, and the aspirational lifestyle of young professionals and families. Solea is positioned to be the leading apartment community in Hialeah, with a narrative and visual direction that distinguishes it from any other community.

WHAT WE DID

Strategy + Standards, Identity Development, Stationery Package, Collateral, Marketing Material, Messaging, Wayfinding, Signage

Elan Solea Image
Elan Solea Image

Objective

Elan Solea is a luxury apartment community developed by Greystar, located in Hialeah, Florida. We envisioned a brand seeped in old Hollywood glamour, inspired by community, and the aspirational lifestyle of young professionals and families. Solea is positioned to be the leading apartment community in Hialeah, with a narrative and visual direction that distinguishes it from any other community.

Elan Solea Image
Elan Solea Image
Elan Solea Image
Elan Solea Image
Elan Solea Image
IDENTITY & VISUAL FOUNDATION

Elan Solea leans effortlessly into the feeling of old Hollywood glamour and resident connection within inspired spaces. There is a magic ingrained in Solea that can be felt by each resident—a cachet that gives a unique feeling unlike any other residence in the local market. A timeless glamour for all to inhabit day-to-day.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Elan Solea Image
Elan Solea Image
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    • Brand Development
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    • Brand Development
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    • Digital Space
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    SERVICES
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    • Digital Space
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  • SERVICES
    • Brand Development
    • Print
    • Digital Space
    • Marketing
    • Content Creation
WORK