Immuno Labs

Immuno Labs

Leading food and environment allergy laboratory changing the way people eat and feel.
INDUSTRY
  • Medical
LOCATION
  • Pompano Beach, Florida

Objective

Immuno Labs is a food and environmental sensitivity testing lab. As this established company has made a massive imprint on their industry, they empowered helium to refresh their brand to focus on the future of the company with their new home blood testing kit. Once a physician-focused company, Immuno Labs was ready to connect directly to their market, and we were ready share the “power of knowing”.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Messaging, Storytelling, Collateral, Copywriting

Immuno Labs Image
Immuno Labs Image

Objective

Immuno Labs is a food and environmental sensitivity testing lab. As this established company has made a massive imprint on their industry, they empowered helium to refresh their brand to focus on the future of the company with their new home blood testing kit. Once a physician-focused company, Immuno Labs was ready to connect directly to their market, and we were ready share the “power of knowing”.

IDENTITY & VISUAL FOUNDATION

The brand visual communication balances both the science and the inspiration behind Immuno Labs. Modern, approachable design that connects emotionally with the target consumer.

A color story was developed to best communicate Immuno Labs’ empowering mission and trusted guarantee.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The ImmunoLabs brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Immuno Labs Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Immuno Labs Image
Immuno Labs Image
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