Immuno Labs
Leading food and environment allergy laboratory changing the way people eat and feel.
- Medical
- Pompano Beach, Florida
Objective
Immuno Labs is a food and environmental sensitivity testing lab. As this established company has made a massive imprint on their industry, they empowered helium to refresh their brand to focus on the future of the company with their new home blood testing kit. Once a physician-focused company, Immuno Labs was ready to connect directly to their market, and we were ready share the “power of knowing”.
Brand Experience, Strategy + Standards, Identity Development, Messaging, Storytelling, Collateral, Copywriting
Objective
Immuno Labs is a food and environmental sensitivity testing lab. As this established company has made a massive imprint on their industry, they empowered helium to refresh their brand to focus on the future of the company with their new home blood testing kit. Once a physician-focused company, Immuno Labs was ready to connect directly to their market, and we were ready share the “power of knowing”.
The brand visual communication balances both the science and the inspiration behind Immuno Labs. Modern, approachable design that connects emotionally with the target consumer.
A color story was developed to best communicate Immuno Labs’ empowering mission and trusted guarantee.
The ImmunoLabs brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
