ATC

A Global Provider to Land, Air, & Sea
INDUSTRY
  • General Market + Retail
LOCATION
  • Pompano, FL

Objective

A leading worldwide distributor of original equipment parts for aerospace, turbine, and the United States Government, ATC aligned with our studio for a full rebrand of their global company. We focused on their core strengths as an agile, adaptable company passionate to find innovative solutions. As a global provider, ATC services leading brands like Boeing and Airbus; as such, we developed a narrative, identity, and strategy that communicates a standard of excellence and trust within the industry.

WHAT WE DID

Brand Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Marketing, Website, Video

ATC Image

Objective

A leading worldwide distributor of original equipment parts for aerospace, turbine, and the United States Government, ATC aligned with our studio for a full rebrand of their global company. We focused on their core strengths as an agile, adaptable company passionate to find innovative solutions. As a global provider, ATC services leading brands like Boeing and Airbus; as such, we developed a narrative, identity, and strategy that communicates a standard of excellence and trust within the industry.

ATC Image
ATC Image
ATC Image
IDENTITY & VISUAL FOUNDATION

The ATC design direction plays in harmony with the brand foundation. A balance between the industrial and human; a visual identity that shows the expertise, approachability, strength, and established reputation of ATC. Bold, confident, and relatable.

The ATC color pallete communicates the brand’s industry strength— a confident mix of rich blues, complemented by crisp clean light tones.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The ATC website was created to showcase each division’s services and highlight their established team and location, while still remaining a portal for customers to reach their catalog and request estimates.

ATC Image
Video

We created a brand video to embody the spirit of ATC, focusing on the brand story, mission and their innovative services.

BRAND BOOK

The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

ATC Image
ATC Image
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WORK