Atlantis Resort

Atlantis Resort

A luxury concierge service at Atlantis Resort
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Nassau, The Bahamas

Objective

Working with Atlantis Resort in Nassau, The Bahamas, we developed the brand for their luxury services and experiences program. An exclusive offering for elite guests who want curated offerings that range from leisure to adventure, where no ask too great. The concept was developed around the idea of “Dream Big”, with aspirational photography and custom watercolor that communicates the prestige of this brand, while also embodying its playful indulgence.

WHAT WE DID

Brand Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website

Atlantis Resort Image
Atlantis Resort Image

Objective

Working with Atlantis Resort in Nassau, The Bahamas, we developed the brand for their luxury services and experiences program. An exclusive offering for elite guests who want curated offerings that range from leisure to adventure, where no ask too great. The concept was developed around the idea of “Dream Big”, with aspirational photography and custom watercolor that communicates the prestige of this brand, while also embodying its playful indulgence.

Atlantis Resort Image
Atlantis Resort Image
Atlantis Resort Image
Atlantis Resort Image
Atlantis Resort Image
Atlantis Resort Image
Atlantis Resort Image
IDENTITY & VISUAL FOUNDATION

The design direction for Sapphire Services is intended to spark curiosity and whimsy while remaining elevated. A mix of playful and sophisticated to intrigue the guest but showcase the superior level of service.

Sapphire Services has a color palette that brings to life their whimsical & adventurous spirit. A signature sapphire blue was chosen to be at the core of the brand, while being offset by a neutral sand, bright indigo, sky blue and gold.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Atlantis Resort Image
Atlantis Resort Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Sapphire Services

Addy Awards
  • GOLD AWARD OF EXCELLENCE
  • Brand Development
Select Client Studies
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