Excellence Resorts

Excellence Resorts

Real people, real stories, real Punta Cana
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Punta Cana, Dominican Republic

Objective

Working with Excellence Collection and their PR firm, helium was engaged to create a campaign that would dispel the negative PR surrounding the Dominican Republic and drive new sales. We focused our efforts on showcasing the real life experiences of guests currently at the resort through social media influencers, demystifying the stigma of the DR and offering a genuine look at an Excellence experience.

WHAT WE DID

Digital and Print Campaign, Marketing, Storytelling

Excellence Resorts Image
Excellence Resorts Image

Objective

Working with Excellence Collection and their PR firm, helium was engaged to create a campaign that would dispel the negative PR surrounding the Dominican Republic and drive new sales. We focused our efforts on showcasing the real life experiences of guests currently at the resort through social media influencers, demystifying the stigma of the DR and offering a genuine look at an Excellence experience.

Excellence Resorts Image
The Solution

After generating content from 4 travel-based social media influencers, we used their images and video content to create a full print and digital campaign. Within 3-months of digital ads, e-blasts, print ads, and social media content, guest bookings went from 25% occupancy to 75% just prior to the global pandemic.

Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
Excellence Resorts Image
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