

Elan Palm Reserve
Sophistication meets organic wonder.
INDUSTRY
- Real Estate + Hospitality
LOCATION
- Lake Worth, Florida
Objective
Elan Palm Reserve is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of resort-style living found in the West Indies, we envisioned a brand that transports residents to an everyday vacation.
WHAT WE DID
Strategy + Standards, Identity Development, Stationery Package, Collateral, Marketing Material, Messaging, Wayfinding, Signage, Website Direction


Objective
Elan Palm Reserve is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of resort-style living found in the West Indies, we envisioned a brand that transports residents to an everyday vacation.


IDENTITY & VISUAL FOUNDATION
Elan Palm Reserve imagines everyday excellence where the sun hits high and the world melts away. An overall direction that offers a tranquil community for residents to feel as though they have transported to a luxury destination.
BRAND STATEMENTS