Mad Lemon

A brand that will give you neon daydreams and a taste of nostalgia.
INDUSTRY
  • Food + Beverage
LOCATION
  • Denver, Colorado

Objective

Mad Lemon is a Denver-based lemonade cocktail that offers a taste of nostalgia. Inspired by the founders’ childhood and their grandmother’s maple syrup sweetened lemonade recipe that paved way for Mad Lemon, we envisioned a brand that transports a consumer to music festivals, psychedelic rock, flower crowns, and good times. Custom artwork was created for each flavor profile to build characters, while messaging was and design communicates a heartfelt and authentic persona.

WHAT WE DID

Strategy + Standards, Identity Development, Stationery Package, Collateral, Packaging, Storytelling, Messaging, Website + Development

Mad Lemon Image
Mad Lemon Image

Objective

Mad Lemon is a Denver-based lemonade cocktail that offers a taste of nostalgia. Inspired by the founders’ childhood and their grandmother’s maple syrup sweetened lemonade recipe that paved way for Mad Lemon, we envisioned a brand that transports a consumer to music festivals, psychedelic rock, flower crowns, and good times. Custom artwork was created for each flavor profile to build characters, while messaging was and design communicates a heartfelt and authentic persona.

Mad Lemon Image
Mad Lemon Image
IDENTITY & VISUAL FOUNDATION

The Mad Lemon brand is focused on individuality, expression, and creativity. Design direction embraces an endless array of color and creative flux of illustration, photography, and animation. We found inspiration in psychedelic art, modern design, and typographic play.

A kaleidoscope of color was inspired by the uplifting and nostalgic taste of lemonade and free spirited energy Mad Lemon.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The Mad Lemon website was designed and developed to best highlight the product and connect the viewer to the up-and-coming brand.

Mad Lemon Image
Video

We created a brand video to embody the spirit of Mad Lemon, focusing on the brand story, messaging and lifestyle.

BRAND BOOK

The Mad Lemon brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Mad Lemon Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Mad Lemon Image
Mad Lemon Image
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