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The feeling is free. It is high energy and full of life. It’s running through an open field, wind whipping against your face; open skies with the warmth of sun on your cheeks. It’s something of another time, of another place altogether, one where most can only imagine and few have yet to explore.

A bridge to simpler days of sepia-toned wonder and blind abandon. To days of lemonade stands and carefree escape, of festivals and barbecues, to the purity of dreaming and making. A bridge from nostalgic innocence to the hum of city streets and downtown lights. Mad Lemon is neon daydreams and tea-stained memories. A brand for anyone who likes to wonder, to wander, to get lost, then find a piece of themself in the most unlikely of places.

Mad Lemon is RTD lemonade-based cocktails that put a twist on classic flavors and signature crafted blends, made with clean ingredients and whole foods for a conscious consumer with a taste for high-quality, all-natural lemonade elixirs. Made from signature blends of maple syrup, fresh lemons, fresh fruits, herbs, and spices, Mad Lemon is focused on premium ingredients, sourcing, and attention to craft.

Mad Lemon is freedom. The freedom to be wild, the freedom to express yourself, to bewho you are. To drink with ease and taste with curiosity. To be happy, to live madly. Weinspire a taste for life with hand-crafted lemonade cocktails that throwback to a timelong gone and one yet to be written. Here to brighten days and light nights, Mad Lemonis focused on the best cocktail for the best you.

Live Madly

Lemonade:
Mad Lemon is, has always been, will forever be, our grandmother’s maplesyrup sweetened lemonade. Squeezed from fresh citrus, every Mad Lemon RTD cocktail is crafted upon the sweet taste of nostalgia, sipping lemonade on our family dairy-farm. When you drink Mad, you get a bit of our wild roots and wanderlust spirit.

Quality:
We are focused on quality. Which means flavor profiles that will lift you, shake you, turn you upside down, or simply frolic through daisies with a bit of nostalgic lust. Mad Lemon is here to brighten days with premium cocktails made from clean ingredients, pure maple syrup, fresh lemon juice, and signature blends of fruits, herbs, and spices.

Community:
Mad Lemon is founded on collaboration, connection, and community; from our start at grass roots farmers markets to nation wide liquor shelves, we maintain a direct line to our team and customers to build a community of great people who do great things and enjoy sipping some great lemonade along the way. Good Vibes Only.

Giving Back:
As creatures of the forest, and all-around nature nerds, Mad Lemon is entangled in the natural world and conservation of our planet. We constantly ask ourselves: how are we affecting the planet and what can we do to help?

Creativity:
Our heartstrings are forever rooted in the creative flow. In dreaming, making, exploring, and playing— always with an intention for Mad Lemon to thrive. For our brand, team, and product to evolve in tandem as we continue to innovate; to show our infinite colors, our many styles, and ever-expanding playlist. This creative expression allows Mad Lemon to shine its brightest light and share its most inspired flavors.

Kaleidoscope:
Mad Lemon is the taste of nostalgia with a modern bite. A spectrum of color, of Woodstock meets Bowie meets Drake, leather jackets and flower crowns, farm life to national brand. We are the innocence of lemonade hit with the bold balance of premium liquor, mixed with unexpected herbs, spices, and fruit─an embodiment of eclectic balance. Mad Lemon is celebration. A throwback to another time while looking toward the future.

CUSTOMER PROFILE 1
The Happy Camper

DEFINING CHARACTERISTICS
Well-Traveled, Early 20’s – 30 (Mill. / Gen Z)
Flexible work/life schedule, Travel, Love music, culture, food, the arts, Active on social, Flexitarian lifestyle with attention to whole foods, Shops at local markets, Whole Foods, Trader Joe’s, Follows Trends

CUSTOMER DESCRIPTION
A wanderlust spirit with an appreciation for the many surprises of life. The Happy Camper is motivated, seeks opportunity, adventure, and lives a creative lifestyle; whether an artist, entrepreneur, traveler, or all-around experience-enthusiast, they are part of a new wave of progressive thinkers and doers who are inspired by the day-to-day, connected through passion and purpose. The Happy Camper works for a small business where they believe their input matters, their annual income is less than 80k. On weekends they hang with friends, go to a concert, festival, barbecue, road trip, hike, and bicycle. The Happy Camper appreciates the Mad Lemon brand for what they stand for, especially consideration to the environment, the ingredients, messaging, and design. Brands they align with: Anthropologie, Whole Foods, Allbirds, Madewell, Free People, Stumptown Coffee, Instagram, Airbnb.

CUSTOMER PROFILE 2
The Americana

DEFINING CHARACTERISTICS
Mid-30’s – 40, Flexible 9-5 lifestyle, Young family (w/ or w/out kids), Interested in health and fitness, Shops at Whole Foods, Costco, supermarket, Aspirational, motivated to build career

CUSTOMER DESCRIPTION
TThe Everyman is the equivalent to the “adulting” Happy Camper. They have a steady career, work 9-5(ish) flexible hours, are creating their family. If they have kids, they are toddler age. While The Everyman is interested in health and fitness, they ebb and flow from the Doritos to a cold-pressed juice. They live a relatively easy life within their means, have a solid group of a few friends, and have purchased their first home. They enjoy traveling, getting together with friends, working on their home, family, and Netflix. The Everyman appreciates the Mad Lemon brand for its quality; the taste, ingredients, and packaging. Brands they align with: LuluLemon, Whole Foods, North Face, Apple, Starbucks, Instagram, Facebook.

Prism, Curious, Whimsy, Nostalgia, Evolve, Inspired, Culture, Creativity, Dream, Magic, Energy, Free(dom), Express(ion), Joy, Excite, Daydream, Kaleidescope, Roots