VistaBlue

INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Singer Island, Florida

Objective

VistaBlue Singer Island is a boutique luxury real estate project on the ocean. With a previously established brand, they had yet to meet any sales goals and brought us in to rebrand the property to help with marketing initiatives.

 

In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we knew a full overhaul was needed to communicate the unique aspects of the property and elevated lifestyle it offers.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website, E-Mail Marketing, Photography

VistaBlue Image
VistaBlue Image

Objective

VistaBlue Singer Island is a boutique luxury real estate project on the ocean. With a previously established brand, they had yet to meet any sales goals and brought us in to rebrand the property to help with marketing initiatives.

 

In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we knew a full overhaul was needed to communicate the unique aspects of the property and elevated lifestyle it offers.

VistaBlue Image
VistaBlue Image
VistaBlue Image
IDENTITY & VISUAL FOUNDATION

The overall design is inspired by the island environment, amenities, and interiors. After undergoing the massive rebrand and launching all new materials, including website, sales gallery, collateral, and brochures, VistaBlue exceeded their sales projections and ultimately sold out the property.

Brand colors are inspired by all things water, nature, and an elevated island life.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The VistaBlue website was designed and developed to best showcase the property, lifestyle, and residences.

VistaBlue Image
BRAND BOOK

The Vista Blue book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

VistaBlue Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

VistaBlue Image
VistaBlue Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Akoya

1309799128
Addy Awards
  • BEST OF SHOW
  • Brochure + Website
  • BEST OF CROSS PLATFORM
  • Brochure + Website
  • GOLD
  • Brochure + Website
Communicator Awards
  • Gold Award of Excellence
  • Brand Identity + Website
Davey Awards
  • SILVER
  • Branding Campaign
Florida Print Awards
  • BEST OF CATEGORY
  • Full Brochure Presentation Kit
Hermes Creative Awards
  • GOLD
  • Brand Development
Muse Creative Awards
  • Platinum
  • Company Branding
Print
  • Regional Winner
  • Full Brand Launch Campaign
W3 Awards
  • SILVER
  • Website Design
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