
VistaBlue
- Real Estate + Hospitality
- Singer Island, Florida
Objective
VistaBlue Singer Island is a boutique luxury real estate project on the ocean. With a previously established brand, they had yet to meet any sales goals and brought us in to rebrand the property to help with marketing initiatives.
In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we knew a full overhaul was needed to communicate the unique aspects of the property and elevated lifestyle it offers.
Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website, E-Mail Marketing, Photography


Objective
VistaBlue Singer Island is a boutique luxury real estate project on the ocean. With a previously established brand, they had yet to meet any sales goals and brought us in to rebrand the property to help with marketing initiatives.
In evaluating the existing VistaBlue brand [website, sales gallery signage, renderings, stationery, brochure + logo] we knew a full overhaul was needed to communicate the unique aspects of the property and elevated lifestyle it offers.


The overall design is inspired by the island environment, amenities, and interiors. After undergoing the massive rebrand and launching all new materials, including website, sales gallery, collateral, and brochures, VistaBlue exceeded their sales projections and ultimately sold out the property.
Brand colors are inspired by all things water, nature, and an elevated island life.
The VistaBlue website was designed and developed to best showcase the property, lifestyle, and residences.
The Vista Blue book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Akoya
Addy Awards
- BEST OF SHOW
- Brochure + Website
- BEST OF CROSS PLATFORM
- Brochure + Website
- GOLD
- Brochure + Website
Communicator Awards
- Gold Award of Excellence
- Brand Identity + Website
Davey Awards
- SILVER
- Branding Campaign
Florida Print Awards
- BEST OF CATEGORY
- Full Brochure Presentation Kit
Hermes Creative Awards
- GOLD
- Brand Development
Muse Creative Awards
- Platinum
- Company Branding
- Regional Winner
- Full Brand Launch Campaign
W3 Awards
- SILVER
- Website Design