Waldorf Astoria
A Modern Muse for an Oceanfront Legacy
- Real Estate + Hospitality
- Pompano Beach, Florida
Objective
In partnership with the Related Group, our team developed the brand experience for the first stand-alone Waldorf Astoria Residence located in Pompano Beach, Florida. We embraced the opportunity to work with an industry icon, creating a brand experience for the property that honors it’s past while imagining its future on Pompano Beach. We shaped the brand direction for Waldorf Astoria Residences Pompano Beach, including all sales and marketing materials, photography, video, and more.
Marketing & Sales Material, Photography & Video, Brand Development, Copywriting, Website Development, Storytelling, Stationery Package, Collateral
Objective
In partnership with the Related Group, our team developed the brand experience for the first stand-alone Waldorf Astoria Residence located in Pompano Beach, Florida. We embraced the opportunity to work with an industry icon, creating a brand experience for the property that honors it’s past while imagining its future on Pompano Beach. We shaped the brand direction for Waldorf Astoria Residences Pompano Beach, including all sales and marketing materials, photography, video, and more.
Waldorf Astoria Residences Pompano Beach sets a standard for world-class oceanfront luxury. A beacon of sophistication that embodies modern elegance, taking cues from the grandeur of the Atlantic, legacy of Waldorf Astoria, and charm of Pompano Beach for a perfectly curated sanctuary on the sand. A true icon.
The website is designed and developed to convey the narrative, lifestyle, and exquisite experience.
We worked with our video and photography team to direct two films that embody the visionary team and lifestyle of Waldorf Astoria Residences Pompano Beach.
We developed the Waldorf Astoria Residences Pompano Beach brand book to shape a distinctive experience for the property based on Rosewood Residences existing brand standards.
