Waldorf Astoria

Waldorf Astoria

A Modern Muse for an Oceanfront Legacy
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Pompano Beach, Florida

Objective

In partnership with the Related Group, our team developed the brand experience for the first stand-alone Waldorf Astoria Residence located in Pompano Beach, Florida. We embraced the opportunity to work with an industry icon, creating a brand experience for the property that honors it’s past while imagining its future on Pompano Beach. We shaped the brand direction for Waldorf Astoria Residences Pompano Beach, including all sales and marketing materials, photography, video, and more.

WHAT WE DID

Marketing & Sales Material, Photography & Video, Brand Development, Copywriting, Website Development, Storytelling, Stationery Package, Collateral

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Waldorf Astoria Image

Objective

In partnership with the Related Group, our team developed the brand experience for the first stand-alone Waldorf Astoria Residence located in Pompano Beach, Florida. We embraced the opportunity to work with an industry icon, creating a brand experience for the property that honors it’s past while imagining its future on Pompano Beach. We shaped the brand direction for Waldorf Astoria Residences Pompano Beach, including all sales and marketing materials, photography, video, and more.

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IDENTITY & VISUAL FOUNDATION

Waldorf Astoria Residences Pompano Beach sets a standard for world-class oceanfront luxury. A beacon of sophistication that embodies modern elegance, taking cues from the grandeur of the Atlantic, legacy of Waldorf Astoria, and charm of Pompano Beach for a perfectly curated sanctuary on the sand. A true icon.

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WEBSITE

The website is designed and developed to convey the narrative, lifestyle, and exquisite experience.

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PHOTOSHOOT & Video

We worked with our video and photography team to direct two films that embody the visionary team and lifestyle of Waldorf Astoria Residences Pompano Beach.

Watch Lifestyle Video
Watch Interview Video
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BRAND BOOK

We developed the Waldorf Astoria Residences Pompano Beach brand book to shape a distinctive experience for the property based on Rosewood Residences existing brand standards.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

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Waldorf Astoria Image
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