Nova Optique + Eyecare
Boutique eyewear, leading eye care. Uniquely yours.
INDUSTRY
- Medical
LOCATION
- Arlington, Virginia
Objective
NOVA Optique + Eyecare has created out of the desire to pair leading optometry with state-of-the-art eye care, with a discerning boutique of curating frames. This Arlington, Virginia based brand came to helium to envision how they can revolutionize the way Arlington sees eye care. Pun intended.
WHAT WE DID
Brand Development, Identity Development, Messaging, Stationery Package, Collateral, Signage
Objective
NOVA Optique + Eyecare has created out of the desire to pair leading optometry with state-of-the-art eye care, with a discerning boutique of curating frames. This Arlington, Virginia based brand came to helium to envision how they can revolutionize the way Arlington sees eye care. Pun intended.
IDENTITY & VISUAL FOUNDATION
The design direction for NOVA Optique and Eyecare stems from the basic shapes and geometry of its name. There is much attention to the stark contrast of a minimal palette enhanced with light and shadow. The repetition of angular shapes and circles creates a bold identity system unique to NOVA.
The minimalistic color story creates crisp contrast and and emulates an eye chart.
BRAND BOOK
The Nova brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
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BRAND STATEMENTS