Nova Optique + Eyecare

Nova Optique + Eyecare

Boutique eyewear, leading eye care. Uniquely yours.
INDUSTRY
  • Medical
LOCATION
  • Arlington, Virginia

Objective

NOVA Optique + Eyecare has created out of the desire to pair leading optometry with state-of-the-art eye care, with a discerning boutique of curating frames. This Arlington, Virginia based brand came to helium to envision how they can revolutionize the way Arlington sees eye care. Pun intended.

WHAT WE DID

Brand Development, Identity Development, Messaging, Stationery Package, Collateral, Signage

Nova Optique + Eyecare Image
Nova Optique + Eyecare Image

Objective

NOVA Optique + Eyecare has created out of the desire to pair leading optometry with state-of-the-art eye care, with a discerning boutique of curating frames. This Arlington, Virginia based brand came to helium to envision how they can revolutionize the way Arlington sees eye care. Pun intended.

Nova Optique + Eyecare Image
Nova Optique + Eyecare Image
IDENTITY & VISUAL FOUNDATION

The design direction for NOVA Optique and Eyecare stems from the basic shapes and geometry of its name. There is much attention to the stark contrast of a minimal palette enhanced with light and shadow. The repetition of angular shapes and circles creates a bold identity system unique to NOVA.

The minimalistic color story creates crisp contrast and and emulates an eye chart.

Color Palette
Color Palette
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Revelation Image
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Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND BOOK

The Nova brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Nova Optique + Eyecare Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Nova Optique + Eyecare Image
Nova Optique + Eyecare Image
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