EAU Resort Palm Beach
A complete vision for the activations at Eau
INDUSTRY
- Real Estate + Hospitality
LOCATION
- Palm Beach, Florida
Objective
Eau Resort Palm Beach is a 5-star luxury resort known for its style, service, and superior accommodations. As the resort undergoes a reimagining, helium was enlisted to work with the team to develop the brands for six new venues: cafe, Omakase restaurant, kids club, teen club, ice cream shop, and wellness terrace lounge.
Each of the six venues required complete envisioning, including: narrative, naming, identity, design of materials, and style guide.
WHAT WE DID
Naming, Brand Development, Identity Development, Stationery Package, Collateral, Packaging, Messaging
SAVOR
Savor is an extension of Eau’s premiere spa, a highly curated wellness terrace that connects the senses. A place to relax while leaning into Eau’s unique take on wellness, where a guest can be indulgent, playful, and find tranquility. Light bites, desserts, and curated cocktails facilitate a space to truly savor life.
The Savor brand is composed of a series of hues, photography, and messaging that leans into a space where one can pause, play, and perfect.
Boken
Boken is a Japanese restaurant inspired by the Omakase style of cuisine where guests experience a culinary journey of chef-led sushi offerings curated for the table. An adventurous style of eating where your meal is completely in the hands of the chef, we embraced this sense of elevated dining by naming the restaurant Boken, which translates to ‘adventure’. The identity and design was inspired by the interior vision and brand ethos.
The color palette is composed of a series of hues that convey a sophisticated dining experience within the Eau universe.
OCEANA
Oceana was named and developed as the resort cafe. Inspired by its location, we infused custom watercolor patterns and elements to build an identity that reflects an extension of the main Eau brand.
Oceana features a beach inspired color story paired with art, messaging, and materials that support the brand persona.
MELT
Melt is the ice cream shop at Eau. An extension of its brand personality where a guest feels excited, an intersection of the adult and child, where the joy of having those drops of ice cream melt down your fingers is felt by all.
The Oceana color palette is composed of a series of hues inspired by the beach and natural environment. The colors are soft, fresh, and reflect the brand’s direction.
LOGGERS
Loggers is the kids club at Eau, which we conceptualized and named after the resort’s commitment to turtle education and conservation. Loggers represents a playful aspect of Eau’s personality and connects to a child’s innate curiosity and sense of wonder.
The color palette and design story is composed of a series of hues and elements that evoke a sense of play and childlike joy.
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