EAU Resort Palm Beach

EAU Resort Palm Beach

A complete vision for the activations at Eau
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Palm Beach, Florida

Objective

Eau Resort Palm Beach is a 5-star luxury resort known for its style, service, and superior accommodations. As the resort undergoes a reimagining, helium was enlisted to work with the team to develop the brands for six new venues: cafe, Omakase restaurant, kids club, teen club, ice cream shop, and wellness terrace lounge.

Each of the six venues required complete envisioning, including: narrative, naming, identity, design of materials, and style guide.

WHAT WE DID

Naming, Brand Development, Identity Development, Stationery Package, Collateral, Packaging, Messaging

OCEANA

Oceana was named and developed as the resort cafe. Inspired by its location, we infused custom watercolor patterns and elements to build an identity that reflects an extension of the main Eau brand.

EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image

Oceana features a beach inspired color story paired with art, messaging, and materials that support the brand persona.

Color Palette
Color Palette
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
LOGGERS

Loggers is the kids club at Eau, which we conceptualized and named after the resort’s commitment to turtle education and conservation. Loggers represents a playful aspect of Eau’s personality and connects to a child’s innate curiosity and sense of wonder.

EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image

The color palette and design story is composed of a series of hues and elements that evoke a sense of play and childlike joy.

Color Palette
Color Palette
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
SAVOR

Savor is an extension of Eau’s premiere spa, a highly curated wellness terrace that connects the senses. A place to relax while leaning into Eau’s unique take on wellness, where a guest can be indulgent, playful, and find tranquility. Light bites, desserts, and curated cocktails facilitate a space to truly savor life.

EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image

The Savor brand is composed of a series of hues, photography, and messaging that leans into a space where one can pause, play, and perfect.

Color Palette
Color Palette
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
HIDE AWAY

Hide Away is the teen club at Eau. A space for these guests to find an escape catered to their interests. The Hide Away brand is designed around individuality, gaming, creativity, sports, and self expression.

EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image

The Hide Away brand is composed of a series of graphic elements, colors, and messaging that embraces individuality and self expression.

Color Palette
Color Palette
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
MELT

Melt is the ice cream shop at Eau. An extension of its brand personality where a guest feels excited, an intersection of the adult and child, where the joy of having those drops of ice cream melt down your fingers is felt by all.

EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image

The Oceana color palette is composed of a series of hues inspired by the beach and natural environment. The colors are soft, fresh, and reflect the brand’s direction.

Color Palette
Color Palette
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
EAU Resort Palm Beach Image
Select Client Studies
VIEW PORTFOLIO
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WORK