Casamar

Casamar

Elevated Luxury Living Directly on the Sand
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Pompano Beach, Florida

Objective

Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.

WHAT WE DID

Strategy + Standards, Identity Development, Stationery Package, Collateral, Sales Gallery Materials, Direct Mail, Campaign, Messaging, E-mail marketing, Online Marketing, Website

Casamar Image
Casamar Image

Objective

Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.

Casamar Image
IDENTITY & VISUAL FOUNDATION

The Casamar brand was inspired by its location directly on the sand in Pompano Beach. A lifestyle charged by the sun, Casamar embodies a sophisticated luxury manifested in its color story, narrative, and design.

A distinctive color palette conveys a refined beach lifestyle with a nod to the ocean, sand, and sun.

Color Palette
Color Palette
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WEBSITE

The Casamar website was designed and developed to best highlight the property and lifestyle to drive sales.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

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Casamar Image
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WORK