

Casamar
Elevated Luxury Living Directly on the Sand
- Real Estate + Hospitality
- Pompano Beach, Florida
Objective
Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.
Strategy + Standards, Identity Development, Stationery Package, Collateral, Sales Gallery Materials, Direct Mail, Campaign, Messaging, E-mail marketing, Online Marketing, Website


Objective
Casamar is a luxury residential tower directly on the sand in Pompano Beach. Developed by Related Group, with architecture by Arquitectonica, helium envisioned the brand, designed the identity, and executed all marketing material for this iconic property. Within 2 months of its launch, Casamar was already over 50% sold and has been a success in all aspects of sales, marketing, and design.