Sanctu
An exclusive island spa in the Bahamas.
- Real Estate + Hospitality
- Exumas, Bahamas
Objective
Sanctu is a private island retreat in the Bahamas, featuring a holistic wellness spa amidst the tranquil ocean waters. helium was brought on board to concept the island sanctuary and develop the brand, messaging, design materials, and name.
We drew inspiration from the natural landscape, spa concept, and personal stories of what Gaulin means to the individuals involved.
Brand Development, Identity Development, Naming, Messaging, Storytelling, Collateral, Stationery Package
Objective
Sanctu is a private island retreat in the Bahamas, featuring a holistic wellness spa amidst the tranquil ocean waters. helium was brought on board to concept the island sanctuary and develop the brand, messaging, design materials, and name.
We drew inspiration from the natural landscape, spa concept, and personal stories of what Gaulin means to the individuals involved.
The brand is inspired largely by the sunset on the island. The vivid pinks, orange, blue and green from the sky down to the water. Additionally, we found inspiration in sophisticated hospitality and product design with minimalism. There is a balance of organic inspiration from the natural environment mixed with modern design.
The Sanctu color palette is composed of a series of vibrant hues contrasted against a serious white, gray, and deep blue. A sophisticated palette to communicate Sanctu’s empowering mission and trusted guarantee.
The Sanctu brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Sanctu
Addy Awards
- SILVER
- Brand Development