Casana
A brand with a taste for authentic flavor, service and heritage.
- Food + Beverage
- Key West, Florida
Objective
Casana is a specialty Key West cafe and coffee roaster. We dove deep into the company heritage, immersed ourselves in Key West culture, their rich Cuban heritage, and lots of coffee. We sat with the guys behind Casana to learn their story, passion, and ultimately the big WHY. Through the storytelling and discovery process we learned how Ana, the original shop owner, worked to create a Cuban coffeehouse that made customers feel part of her family. And now, as her son take over the business, connected a brand that honors Ana and the legacy she built in Key West. A coffee house that welcomes all as family.
Brand Development, Identity Development, Naming, Messaging, Collateral, Stationery Package, Packaging
Objective
Casana is a specialty Key West cafe and coffee roaster. We dove deep into the company heritage, immersed ourselves in Key West culture, their rich Cuban heritage, and lots of coffee. We sat with the guys behind Casana to learn their story, passion, and ultimately the big WHY. Through the storytelling and discovery process we learned how Ana, the original shop owner, worked to create a Cuban coffeehouse that made customers feel part of her family. And now, as her son take over the business, connected a brand that honors Ana and the legacy she built in Key West. A coffee house that welcomes all as family.
The overall mood and inspiration for Casana is derived from the history of the company, Ana’s Cuban heritage, love for making people happy and quality-made, authentically prepared Cuban coffee and food. Casana is understated and classic, the perfect harmony of something that feels like it’s been around forever but is still modern in approach.
The color palette communicates Casana’s heritage and Cuban spirit.
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Casana
Communicator Awards
- Gold Award of Excellence
- Brand Development
- Gold Award of Excellence
- Brand Story
Davey Awards
- GOLD
- Brand Development