Natiivo Miami
Brand development for a new leader in hospitality.
- Real Estate + Hospitality
- Miami, Florida
Objective
We began working with Natiivo after their identity had been established, with the objective to flesh out the brand for their first property in Miami, Florida. As one of the first residences to offer a home sharing option, where residents can list their unit on platforms like Airbnb while away, Natiivo aimed to revolutionize ownership. We worked with Cervera Real Estate and Galbut Family Office to craft all messaging, design, storytelling, sales and marketing collateral for both print and digital platforms.
Brand Experience, Strategy + Standards, Identity Development, Messaging, Collateral, Website, Copywriting, E-mail marketing, Online Marketing, Integrated Campaign
Objective
We began working with Natiivo after their identity had been established, with the objective to flesh out the brand for their first property in Miami, Florida. As one of the first residences to offer a home sharing option, where residents can list their unit on platforms like Airbnb while away, Natiivo aimed to revolutionize ownership. We worked with Cervera Real Estate and Galbut Family Office to craft all messaging, design, storytelling, sales and marketing collateral for both print and digital platforms.
Natiivo is a luxury building with a residence, hotel, creative office space, and social club. This multifaceted property became a vertical neighborhood, and all marketing material communicated the elevated lifestyle and offerings at Natiivo. A mix of urban luxury, organic textures, Miami energy, and the cultural hub of downtown, became the foundation of Natiivo.
Ae created a single website platform that could be tailored to each individual property. We also created a parent site for the main Natiivo brand. These sites showcase the lifestyle and unique advantages of the hospitality experience.
The Natiivo brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Natiivo
Addy Awards
- GOLD
- Website
- SILVER
- Brand Development
Davey Awards
- GOLD
- Website