The Crosby Worldcenter
In the center of Miami’s progressive downtown rise
INDUSTRY
- Real Estate + Hospitality
LOCATION
- Miami, Florida
Objective
Working with Related Group, helium was brought on to enhance the existing Crosby brand and build out key sales and marketing materials, including: updated identity, brochure, website, floorplans, and digital marketing.
WHAT WE DID
Identity Development, Stationery Package, Collateral, Messaging, Brochure, Website
Objective
Working with Related Group, helium was brought on to enhance the existing Crosby brand and build out key sales and marketing materials, including: updated identity, brochure, website, floorplans, and digital marketing.
IDENTITY & VISUAL FOUNDATION
Building from the existing Crosby Worldcenter identity, we enhanced the color story, created iconography, and design elements to shape an identity system unique to Crosby. One that communicates movement and energy in a progressive downtown city.
WEBSITE
The Crosby website was designed to best highlight the property and lifestyle to drive sales.