
Elan Doral
- Real Estate + Hospitality
- Doral, Florida
Objective
Working with Greystar Development, we brought an urban, art deco feel to the evolving city of Doral in Miami. This apartment community features designer details unlike any in the city, so the brand emulated the level of sophistication while marrying with the energy of Doral. The brand is positioned around living life in the moment. A blend of Spanish and English verbiage along with a vibrant identity system shaped the brand for Elan Doral.
Brand Development, Strategy + Standards, Identity Development, Messaging, Collateral, Copywriting, Stationery Package, Signage, RV Sales Gallery


Objective
Working with Greystar Development, we brought an urban, art deco feel to the evolving city of Doral in Miami. This apartment community features designer details unlike any in the city, so the brand emulated the level of sophistication while marrying with the energy of Doral. The brand is positioned around living life in the moment. A blend of Spanish and English verbiage along with a vibrant identity system shaped the brand for Elan Doral.


Design direction is inspired by the interiors, as well as juxtaposing an urban energy with Doral’s suburban environment . An approach met with sophistication and curiosity .
A refined color palette was inspired by the interior design, while we carried through moments of bright pink to convey the vibrancy at Elan.
The Elan Doral brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
Design & Marketing Awards earned for Elan Doral
Addy Awards
- GOLD
- Brand Development