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Curiosity grows at the heart of Pink Sands like little mysteries waiting to be uncovered–one hidden within another; sprinkled along winding coral paths, tucked in tropical shadow, sprawled through open sunlight and pink sand beaches. Peel back layer after layer of palm frond and sea grape, dig deeper into the rich story of a resort rooted deeply in Harbour Island, and venture into the enchanted paradise that is Pink Sands. Set in the tropical environment of Harbour Island, Pink Sands offers an inward journey toward resort escapism. Like a secret garden filled with discovery and thoughtful spaces of guests or inquiring minds alike to explore, to get lost, to find moments of escape.

Lush green landscape reminiscent of an island jungle, is framed by an epic stretch of expansive 3-mile pink sand beach. With an island to explore, there’s much to do with the lure to do nothing at all. A secret garden of continued moments that unravel with every step. A place of curiosity and whimsy immersed within the natural environment; with winding paths to wander, or discover moments meant to be shared or had within.

For decades, Pink Sands has been the enclave where families gather for an island retreat. Generations of mother and father, grandparents, children, drawn to the elusive and enigmatic pull of the resort. It is this quilted history of island culture, family togetherness, and intangible beauty that makes Pink Sands special.

With a wealth of deep-rooted history on Harbour Island, Pink Sands has been recognized as a prominent island resort since it was founded by Allan and Rem Malcolm in 1951. Generations of loyal patrons, guests, staff and ownership have helped shape a renowned legacy from which the resort continues to grow. The Malcolms’ moved from The US to Harbour Island along with their son, Richard, in May of 1951, after acquiring the parcel of land and modest two-cottage property from their uncle, Bert Malcolm. What was once used to offer friends and family a remote getaway, was envisioned by Allen and Rem as a budding resort with great potential. The Malcolms’ immersed in their new home on Harbour Island, embraced the culture, its’ people and economy. Decade after decade, new cottages and venues were built at Pink Sands, drawing international attention and guests. The resort catapulted in the 50’s and 60’s, and established itself as a premiere resort in the 70’s withinspired culinary offering, holiday engagements and events.

Pink Sands caters to discerning guests who embrace a reclusive island resort. With over seventy-years of history on Harbour Island, Pink Sands is deeply rooted within the culture, environment and legacy. A resort that honors the unique tropical and beachfront landscape, Pink Sands offers guests’ an authentic Bahamian feel, steeped in its great heritage and endless moments of intrigue. Rustic-luxury meets5-star accommodations both in secluded designer guest cottages and villas, as well as throughout the grounds in signature amenities: renown Malcom 51 and Blue Barrestaurants, infinity oceanfront pool, spaces to gather or find independentrecluse, tennis court, and water activity, in addition to all Harbour Island has to offer. Butler and concierge services are available upon request to customize guest stay.

Cachet, Enchanted, Secret, Legacy, Heritage, Rooted, Intrigue, Curious, Reclusive, Introspective, Contemplative, Garden, Wander, Moment, Gather, Discover, Whimsy, Exclusive, Secluded

CUSTOMER PROFILE 1
The Escapist

DEFINING CHARACTERISTICS
Well-Traveled, Old Money, Appreciate Cultural Authenticity, Unpretentious, Approachable, Curious

CUSTOMER DESCRIPTION
They are interested in a boutique island experience rich in authenticity, culture and experience. The Escapist has traveled to Harbour Island to detach from technology, from the day-to-day of reality. They have traveled to Pink Sands to immerse within relaxed island seclusion without pretense. They are not necessarily interested in dressing up, going out, being seen – they are here to withdraw and dissolve with the Bahamian breeze. The Escapist is old money, raised in a comfortably sophisticated environment where wealth is not flaunted. They are interested in experience.

CUSTOMER PROFILE 2
The Generationals

DEFINING CHARACTERISTICS
Old Money, Casual, Enjoy Rustic Comforts, Family – Oriented, Loyalist, Cultured

CUSTOMER DESCRIPTION
These guests are family members who gather at Pink Sands to retreat in a comfortable, rustic-luxury setting without pretense or worry about being seen. Their primary goal is quality time with their loved ones in an epic beach setting where they can be left alone, as well as catered to when needed. They are seeking familiar comforts and accommodation, space to unwind explore, safety, and authentic experience. These are old money families who have, more than likely, gone to Pink Sands several times over the years and are familiar with the resort and island.


CUSTOMER PROFILE 3
The Romantics

DEFINING CHARACTERISTICS
Open-Minded, Experience-Driven, Adventurers, Balanced, Young (In Spirit)

CUSTOMER DESCRIPTION
The Romantics are in it for the adventure, for the getaway, for the story to tell in their next chapter. They are more spontaneous, adventurous and seek travel experiences that connect them to the culture and environment. These are couples and individuals who enjoy the isolation as well as the opportunity for exploration. They are open to new experiences, are financially comfortable while not necessarily of old money, and have an insatiable zest for life. They can ebb and flow between rustic surroundings and sophisticated luxury, so long as the memories are made and they are immersed within the authentic environment.