Pink Sands

Reshaping an iconic island resort.
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Harbour Island, The Bahamas

Objective

This legendary resort helped put Harbour Island on the map. Known for its pink sand beaches and 3-mile wide island, this Bahamian paradise has become a destination for discerning travelers generation after generation. After an interior redesign and property-wide enhancement, we helped ownership reposition the brand, its full guest experience, activations, and creative direction. We pay homage to its heritage and capitalize on its future. Pink Sands is a resort for the dreamers, the romantics, and the wanderlust at heart.

WHAT WE DID

Brand Experience, Strategy + Standards, Identity Development, Storytelling, Messaging, Collateral, Stationery Package, Website, E-Mail Marketing, Photography, Video, Copywriting, Wayfinding

Pink Sands Image
Pink Sands Image

Objective

This legendary resort helped put Harbour Island on the map. Known for its pink sand beaches and 3-mile wide island, this Bahamian paradise has become a destination for discerning travelers generation after generation. After an interior redesign and property-wide enhancement, we helped ownership reposition the brand, its full guest experience, activations, and creative direction. We pay homage to its heritage and capitalize on its future. Pink Sands is a resort for the dreamers, the romantics, and the wanderlust at heart.

Pink Sands Image
Pink Sands Image
IDENTITY & VISUAL FOUNDATION

The brand visual communication will balance a traditional, classic aesthetic with modern design and execution. Rough around the edges, but polished and refined. A brand that appears beautiful, relaxed and elevated. The design application is inspired by the beach, culture and island history.

A color story was developed to best reflect the island, environment, and brand story of Pink Sands.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The Pink Sands website was designed and developed to best optimize booking, while showcasing the property and communicating the revised brand.

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Food & beverage

In addition to the overall brand, we developed the identity and experience for the two signature dining venues: Malcolm 51 and Blue Bar & Kitchen.

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Pink Sands Image
Pink Sands Image
Pink Sands Image
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Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
PHOTOSHOOT & Video

We directed video and photography to embody the new direction for Pink Sands, showcasing the property, accommodations, island, and environment.

Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
Pink Sands Image
BRAND BOOK

The Pink Sands brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Pink Sands Image
Pink Sands Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Pink Sands

Addy Awards
  • GOLD
  • Website
  • SILVER
  • Brand Development
Communicator Awards
  • Gold Award of Excellence
  • Brand Development
  • Gold Award of Excellence
  • Website
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