Angie’s Epicurean
A brand so sweet, it will make you scream—for plant based ice cream!
- Food + Beverage
- Miami, Florida
Objective
We over indulged in this delicious plant based ice cream, while connecting with its namesake, Angie, to understand her passion for vegan cuisine and curating experiences. It was her deep love for European cafes, specialty markets, and changing lives, that inspired our concept for Angie’s Epicurean. We crafted a brand that not only engages with Angie’s customer, but embodies the essence of her intention to create something special.
From the initial European food truck design to packaging, we had a hand in all the details of this brand coming to life. And it’s just as tasty as the ice cream.
Brand Development, Identity Development, Stationery Package, Collateral, Packaging, Messaging
Objective
We over indulged in this delicious plant based ice cream, while connecting with its namesake, Angie, to understand her passion for vegan cuisine and curating experiences. It was her deep love for European cafes, specialty markets, and changing lives, that inspired our concept for Angie’s Epicurean. We crafted a brand that not only engages with Angie’s customer, but embodies the essence of her intention to create something special.
From the initial European food truck design to packaging, we had a hand in all the details of this brand coming to life. And it’s just as tasty as the ice cream.
We formed the name Angie’s Epicurean to personalize the brand, while conveying a European inspired epicurean market of specialty ice cream and uncommon delights made from the finest organic, raw material. The brand story, messaging and graphic elements convey this concept with whimsical language, feminine accents and sophisticated finishes.
The Angie’s palette is a refined balance of feminine and masculine, with an iconic pink that has become signature to the brand.
The brand book outlines all style guides, messaging, and full brand experience. From logo usage, typographic treatment, and color, to brand story, collateral application, and photography guidelines.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Angie’s
Addy Awards
- GOLD
- Brand Development
Communicator Awards
- Gold Award of Excellence
- Brand Development