Makers Air

Makers Air

Rebranding an airline for the adventurer.
INDUSTRY
  • General Market + Retail
LOCATION
  • Ft. Lauderdale, Florida

Objective

The opportunity to brand an airline? Yes, please! When Watermakers Air, a private flight charter with service to the Bahamian Islands, approached us for a rebrand, we were excited to say the least. After a blissful discovery trip to The Bahamas and renaming them to Makers Air [it was only the natural thing to do], we developed a brand that aimed to connect passengers to paradise by bringing back the abandon and discovery of flight.

WHAT WE DID

Brand Development,, Identity Development, Naming, Messaging, Collateral, Stationery Package, Website Design & Development, Online Marketing, Photography

Makers Air Image
Makers Air Image

Objective

The opportunity to brand an airline? Yes, please! When Watermakers Air, a private flight charter with service to the Bahamian Islands, approached us for a rebrand, we were excited to say the least. After a blissful discovery trip to The Bahamas and renaming them to Makers Air [it was only the natural thing to do], we developed a brand that aimed to connect passengers to paradise by bringing back the abandon and discovery of flight.

IDENTITY & VISUAL FOUNDATION

From the brightest blues you’ll ever see to cotton-like clouds on the horizon, and then into citrus-kissed sunsets - the colors and imagery used to represent this brand transport you right into paradise.

A color palette is inspired by the indescribable blues seen while flying over The Bahamas.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The Makers Air website was designed and developed to best optimize booking, while showcasing the destinations and communicating the brand.

Makers Air Image
PHOTOSHOOT & Video

A two-day shoot in the Bahamas helped tell the story of a travelers experience with Makers Air. We creative directed this extensive photo and videoshoot to showcase the wanderlust of travel and romance of flight.

Makers Air Image
Makers Air Image
Makers Air Image
Makers Air Image
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Makers Air Image
BRAND BOOK

The Makers Air brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Makers Air Image
Makers Air Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Makers Air

Communicator Awards
  • Gold Award of Excellence
  • Brand Development
  • Silver Award of Distinction
  • Website
Davey Awards
  • SILVER
  • Brand Development
Hermes Creative Awards
  • GOLD
  • Naming, Brand + Website
W3 Awards
  • SILVER
  • Website
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