ROK
Building an immersive brand in the vibrant lifestyle of downtown Kingston.
- Real Estate + Hospitality
- Kingston, Jamaica
Objective
As Kingston, Jamaica undergoes a complete transformation—a kind of renaissance where creatives and entrepreneurs are coming together to invigorate the city—ROK Hotel and Residences offers an authentic taste of this reimagined Kingston vibe. Working with the development team, Panjam, and Hilton Tapestry, we tapped into the culture, creative scene, and budding young professional and arts community to make ROK the face of Kingston’s revitalization.
Brand Development, Identity Development, Naming, Messaging, Collateral, Stationery Package, Website Design & Development
Objective
As Kingston, Jamaica undergoes a complete transformation—a kind of renaissance where creatives and entrepreneurs are coming together to invigorate the city—ROK Hotel and Residences offers an authentic taste of this reimagined Kingston vibe. Working with the development team, Panjam, and Hilton Tapestry, we tapped into the culture, creative scene, and budding young professional and arts community to make ROK the face of Kingston’s revitalization.
The overall mood and inspiration for ROK Hotel and Residences is derived from its location: culture, creativity, vibe, energy, heritage and current Renaissance. Colors and textures are taken from the interior design palette, as well as the Jamaican environment, and Kingston’s urban downtown cityscape.
The ROK palette is playful pairing used to communicate culture, executed with refined sophistication that speaks to the luxury hotel and residence.
The ROK brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for ROK
Addy Awards
- GOLD
- Brand Development
Communicator Awards
- Gold Award of Excellence
- Brand Story