DIRT
- Food + Beverage
- Miami Beach, Florida
Objective
A budding restaurant concept in its infant stages came to us for the whole package, with a goal to position themselves as the leading fast-casual, healthy lifestyle restaurant concept in Miami Beach.
We landed on key points, values and a positioning that helped us find the perfect name: DIRT. A bold choice, with the idea that everything the customer eats is locally grown and organic. DIRT is an inclusive, community-oriented eatery based on the idea of bringing people together in an inspiring atmosphere to experience an innovative take on healthy eating.
Brand Development, Identity Development, Naming, Messaging, Collateral, Stationery Package, Website Design & Development, Packaging, Wayfinding, Online Marketing, Photography
Objective
A budding restaurant concept in its infant stages came to us for the whole package, with a goal to position themselves as the leading fast-casual, healthy lifestyle restaurant concept in Miami Beach.
We landed on key points, values and a positioning that helped us find the perfect name: DIRT. A bold choice, with the idea that everything the customer eats is locally grown and organic. DIRT is an inclusive, community-oriented eatery based on the idea of bringing people together in an inspiring atmosphere to experience an innovative take on healthy eating.
The Dirt identity system was created to be simple in its aesthetic but bold in presence. The overall design is very minimal and clean with strong typography. Translucent materials are used to highlight the natural beauty, colors and texture of the food and acts as a primary supporting element to the brand.
The Dirt color palette lack and white support the natural, vibrant tones of the ingredients.
The Dirt website was designed and developed to best showcase the menu, locations, and communicate the brand.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Dirt
Addy Awards
- GOLD
- Website
Communicator Awards
- Gold Award of Excellence
- Website
Davey Awards
- GOLD
- Packaging Design
Hermes Creative Awards
- Platinum
- Brand Development Campaign
How International Design Awards
- Outstanding Achievement
- Brand Identity Campaign
Muse Creative Awards
- Platinum
- Identity Campaign