drip pop

drip pop

In pursuit of a delightfully comatose smile upon your face.
INDUSTRY
  • Food + Beverage
LOCATION
  • Miami, Florida

Objective

A South American-based company named FijiPop needed help to launch their successful popsicle brand in the United States under a new name and brand. Drip Pop was born after discovering the unique properties of these fruit and cream filled “lava pops”. We saw the potential of using the popsicle as art itself, inspired by the flavors, colors, and ingredients. Custom artwork was created for each flavor, which shaped the brand messaging, identity, packaging, and full website design.

WHAT WE DID

Brand Development, Identity Development, Naming, Messaging, Collateral, Stationery Package, Packaging, Website Design & Development

drip pop Image
drip pop Image

Objective

A South American-based company named FijiPop needed help to launch their successful popsicle brand in the United States under a new name and brand. Drip Pop was born after discovering the unique properties of these fruit and cream filled “lava pops”. We saw the potential of using the popsicle as art itself, inspired by the flavors, colors, and ingredients. Custom artwork was created for each flavor, which shaped the brand messaging, identity, packaging, and full website design.

IDENTITY & VISUAL FOUNDATION

The brand is playful and creative. Always fluid and ever-changing. Inspired by natural ingredients, art, and that much anticipated first bite on a sun soaked Miami afternoon.

The color palette is designed to complement the vibrant artwork created for each flavor profile.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
WEBSITE

The drip pop website highlights the brand and its many flavors with a dynamic user experience.

Mac screen Image
Web Gif Image
drip pop Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

drip pop Image
drip pop Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Drip Pop

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Addy Awards
  • BEST OF SHOW
  • Website
  • GOLD
  • Website
Communicator Awards
  • Gold Award of Excellence
  • Website
Davey Awards
  • SILVER
  • Brand Development
Hermes Creative Awards
  • Platinum
  • Naming, Brand, Packaging + Web
Muse Creative Awards
  • Platinum
  • Brand, Packaging + Splash Page
Print
  • Regional Winner
  • Brand, Packaging + Splash Page
W3 Awards
  • GOLD
  • Website
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