

drip pop
In pursuit of a delightfully comatose smile upon your face.
- Food + Beverage
- Miami, Florida
Objective
A South American-based company named FijiPop needed help to launch their successful popsicle brand in the United States under a new name and brand. Drip Pop was born after discovering the unique properties of these fruit and cream filled “lava pops”. We saw the potential of using the popsicle as art itself, inspired by the flavors, colors, and ingredients. Custom artwork was created for each flavor, which shaped the brand messaging, identity, packaging, and full website design.
Brand Development, Identity Development, Naming, Messaging, Collateral, Stationery Package, Packaging, Website Design & Development


Objective
A South American-based company named FijiPop needed help to launch their successful popsicle brand in the United States under a new name and brand. Drip Pop was born after discovering the unique properties of these fruit and cream filled “lava pops”. We saw the potential of using the popsicle as art itself, inspired by the flavors, colors, and ingredients. Custom artwork was created for each flavor, which shaped the brand messaging, identity, packaging, and full website design.
The brand is playful and creative. Always fluid and ever-changing. Inspired by natural ingredients, art, and that much anticipated first bite on a sun soaked Miami afternoon.
The color palette is designed to complement the vibrant artwork created for each flavor profile.
The drip pop website highlights the brand and its many flavors with a dynamic user experience.
The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.
Design & Marketing Awards earned for Drip Pop
Addy Awards
- BEST OF SHOW
- Website
- GOLD
- Website
Communicator Awards
- Gold Award of Excellence
- Website
Davey Awards
- SILVER
- Brand Development
Hermes Creative Awards
- Platinum
- Naming, Brand, Packaging + Web
Muse Creative Awards
- Platinum
- Brand, Packaging + Splash Page
- Regional Winner
- Brand, Packaging + Splash Page
W3 Awards
- GOLD
- Website