Patagonia Coho

Patagonia Coho

Pacific Harvest, Chilean Heart
INDUSTRY
  • Food + Beverage
LOCATION
  • Patagonia, Chile

Objective

Salmon never looked so good! We worked with Marina Seafarms to envision a new brand that would lead the market for coho salmon in the United States. A Chilean based company that has an established reputation as a leader in salmon cultivation and distribution, we leaned into the heart of the company, their passion, care, and industry expertise to imagine Patagonia Coho.

WHAT WE DID

Strategy + Standards, Naming, Identity Development, Stationery Package, Collateral, Packaging, Messaging

Patagonia Coho Image
Patagonia Coho Image

Objective

Salmon never looked so good! We worked with Marina Seafarms to envision a new brand that would lead the market for coho salmon in the United States. A Chilean based company that has an established reputation as a leader in salmon cultivation and distribution, we leaned into the heart of the company, their passion, care, and industry expertise to imagine Patagonia Coho.

Patagonia Coho Image
Patagonia Coho Image
IDENTITY & VISUAL FOUNDATION

We imagine a brand that weaves the passion of Patagonia Coho with a shared passion the customer experiences with the product. A foundation built upon heart that goes beyond location, beyond fish, and touches on a human level. One that speaks to heritage, culture, credentials, and incredible quality while sharing a love for coho.

Color Palette
Color Palette
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
Revelation Image
BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Patagonia Coho Image
Patagonia Coho Image
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