Bad Harriet

Bad Harriet

Servicing naughty patrons.
INDUSTRY
  • Food + Beverage
LOCATION
  • Aspen, Colorado

Objective

Located in the iconic Hotel Jerome, and Auberge property in Aspen. Colorado, we set forth to develop a brand for their underground speakeasy inspired bar and restaurant.

 

Inspired by the legacy and dark undertones of the property, it’s macabre ghost stories, and celebrity-driven past, we envisioned a sort of film noir meets femme fatale brand named Bad Harriet—the underground mistress of Hotel Jerome.

WHAT WE DID

Brand Development, Identity Development, Stationery Package, Collateral, Messaging, Photography Session

Bad Harriet Image
Bad Harriet Image

Objective

Located in the iconic Hotel Jerome, and Auberge property in Aspen. Colorado, we set forth to develop a brand for their underground speakeasy inspired bar and restaurant.

 

Inspired by the legacy and dark undertones of the property, it’s macabre ghost stories, and celebrity-driven past, we envisioned a sort of film noir meets femme fatale brand named Bad Harriet—the underground mistress of Hotel Jerome.

Bad Harriet Image
Bad Harriet Image
Bad Harriet Image
IDENTITY & VISUAL FOUNDATION

The Bad Harriet brand is the embodiment of modern edge meets timeless classic sophistication. Elegant and mysterious. Dark humor paired with dark colors and dark ambiance.

A color palette is inspired by film noir and the iconic femme fatale.

Color Palette
Color Palette
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BRAND BOOK

The Bad Harriet brand book was created to set a clear standard in how to maintain key characteristics of the brand for future materials. This includes messaging, logo usage, application, photography and more.

Bad Harriet Image
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Bad Harriet Image
Bad Harriet Image
INDUSTRY RECOGNITION

Design & Marketing Awards earned for Bad Harriet

Addy Awards
  • DISTRICT BEST OF CROSS PLATFORM
  • Brand Development
  • GOLD
  • Brand Development
Communicator Awards
  • Gold Award of Excellence
  • Brand Development
Davey Awards
  • GOLD
  • Brand Development
Hermes Creative Awards
  • Platinum
  • Brand Development
Muse Creative Awards
  • Platinum
  • Brand Development
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