Elan Polo Gardens
A Redefined Concept of Home
- Real Estate + Hospitality
- Palm Beach, Florida
Objective
Elan Polo Gardens is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of an equestrian country club, we envisioned a brand that feels elevated yet lived-in. One that takes the very best of its natural environment and history as a leading equestrian community, and created a concept that speaks to its surroundings.
Strategy + Standards, Identity Development, Stationery Package, Collateral, Marketing Material, Messaging, Wayfinding, Signage, Website Direction
Objective
Elan Polo Gardens is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of an equestrian country club, we envisioned a brand that feels elevated yet lived-in. One that takes the very best of its natural environment and history as a leading equestrian community, and created a concept that speaks to its surroundings.
Elan Polo Gardens is residential brand that gives prestige without the pretense, one that pays homage to its equestrian heritage.
