Elan Polo Gardens

Elan Polo Gardens

A Redefined Concept of Home
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • Palm Beach, Florida

Objective

Elan Polo Gardens is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of an equestrian country club, we envisioned a brand that feels elevated yet lived-in. One that takes the very best of its natural environment and history as a leading equestrian community, and created a concept that speaks to its surroundings.

WHAT WE DID

Strategy + Standards, Identity Development, Stationery Package, Collateral, Marketing Material, Messaging, Wayfinding, Signage, Website Direction

Elan Polo Gardens Image

Objective

Elan Polo Gardens is a luxury apartment community developed by Greystar, located in Lake Worth, Florida. Inspired by the feel of an equestrian country club, we envisioned a brand that feels elevated yet lived-in. One that takes the very best of its natural environment and history as a leading equestrian community, and created a concept that speaks to its surroundings.

Elan Polo Gardens Image
Elan Polo Gardens Image
IDENTITY & VISUAL FOUNDATION

Elan Polo Gardens is residential brand that gives prestige without the pretense, one that pays homage to its equestrian heritage.

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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

Elan Polo Gardens Image
Elan Polo Gardens Image
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