Ascent

Ascent St. Petersburg

Live your fullest, shine your brightest
INDUSTRY
  • Real Estate + Hospitality
LOCATION
  • St. Petersburg, Florida

Objective

Ascent St. Petersburg is a luxury apartment community developed by Greystar, located within the vibrant downtown of St. Petersburg, Florida. We envisioned a brand in complete alignment with a higher frequency of living, one that taps into the essence of this creative and high-vibe energy of young professionals and families. Ascent is positioned to be the leading downtown residence in St. Pete, with a narrative and visual direction that hits the right stride on Sunshine and 2nd!

WHAT WE DID

Strategy + Standards, Identity Development, Stationery Package, Collateral, Sales Gallery Design, Direct Mail, Campaign, Messaging, Wayfinding, Signage

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Ascent Image

Objective

Ascent St. Petersburg is a luxury apartment community developed by Greystar, located within the vibrant downtown of St. Petersburg, Florida. We envisioned a brand in complete alignment with a higher frequency of living, one that taps into the essence of this creative and high-vibe energy of young professionals and families. Ascent is positioned to be the leading downtown residence in St. Pete, with a narrative and visual direction that hits the right stride on Sunshine and 2nd!

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Ascent Image
Ascent Image
IDENTITY & VISUAL FOUNDATION

Ascent offers a higher frequency of living, shining bright with its connection to the iconic environment of St. Petersburg—the ocean, bay, tropical landscape, and growing urban skyline with historic and contemporary Florida architecture.
Ascent St. Petersburg is bright, vibrant, and alive.

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Color Palette
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BRAND STATEMENTS

The brand statements are written to embody the foundation of the brand, as well as create a starting point for future messaging.

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Ascent Image
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WORK