ROK Hotel & Residences is a Hilton Tapestry Collection property in downtown Kingston, Jamaica. We were approached to create the brand foundation and narrative to weave the story of downtown Kingston’s urban renaissance with this new landmark property. As the heart and soul of Kingston’s transformation, ROK offers an authentic taste of what the elevated Kingston vibe is like. We connected the culture, creative scene, and budding young professional and arts community to make ROK the face of this revitalization. Completed work included concept, messaging, identity, design, marketing and print collateral.




We flew to Jamaica to immerse in the vibrant lifestyle of downtown Kingston, tapping into the energy of its community and future resurgence.

mood board

The overall mood and inspiration for ROK Hotel and Residences is derived from its location: culture, creativity, vibe, energy, heritage and current Renaissance. Colors and textures are taken from the interior design palette, as well as the Jamaican environment, and Kingston's urban downtown cityscape.



The ROK Logo is a strong, bold mark with an undeniable presence.

main + supporting colors

The ROK palette is filled with colorful contrast inspired by the heritage and landscape of Jamaica. It is a playful pairing used to communicate culture, executed with refined sophistication that speaks to the luxury hotel and residence.


Custom identity elements were created to further communicate the brand. From organic shapes and patterns, to heritage-driven emblems.




helium creative
helium creative
A new expression of downtown Kingston
[our work]
  • brand
  • identity
  • website
  • interactive
  • print