Gourmet Inspired Treats For The Curious And Conscious
Angie’s sets the standard as a boutique, plant-based epicurean concept that bridges the gap between a refined designer brand with a curious and whimsical aesthetic, within the gourmet, health food industry. A brand that sets itself apart not only with the quality of food and product hand made by plant-based chef, Angela Fernandez, but also with it’s elevated approach in the market place with a keen focus on design, customer experience and presentation. Angie’s Epicurean additionally sets itself apart with Angie’s own passion and dedication to curate elegant, memorable moments for her customer.
During our discovery session, we tasted the delicious vegan, super-food infused ice cream, but also connected with Angie to understand where her passion for vegan cuisine and curated experiences stems from. Through this connection, we were able to craft a brand concept that not only speaks to the target market, but embodies the essence of Angie and her intention to create something truly special.
We formed the name Angie’s Epicurean to personalize the brand, while conveying a European inspired epicurean market of specialty ice cream and uncommon delights made from the finest organic, raw material. The brand story, messaging and graphic elements convey this concept with whimsical language, feminine accents and sophisticated finishes. Our goal is to ignite curiosity and pique interest.
The Angie’s logo is elegant, modern and feminine. A typographic mark with supporting elements to further the identity system.
main + supporting colors
A refined balance of feminine and masculine. The primary tones are pink and gray, supported by a light pink, white and gold.
Angie’s took a life of its own, with unique elements and language that captured the essence of the brand. What started as a food truck concept has developed into its first brick and mortar store in Wynwood. We’ve worked on creating key packaging, stationery materials, menu, food truck design and marketing collateral for Angie’s.