Resources | motivate
May 3, 2013
introduction to a brand style guide

If you saw a picture like the one below, do you think you could identify the company connected to that photograph? The answer is probably yes, and if you can’t it’s because you probably only ever drink healthy juices and not sugar filled carbonated beverages.
Screen Shot 2013-05-03 at 2.33.26 PM
Do you know why you are able to identify with that photo? It is because from the very beginning that brand has followed a rigid style guide for their packaging, logo style and color. This is what makes a brand recognizable, and what makes this brand one of the most recognizable brands in the world. [side note: if you can think of any other recognizable brands share them on our Facebook page!]
 What is a Brand Style Guide?
A brand style guide is the bible for your brand. It outlines how logos and colors should be used, what fonts and font sizes are preferred and anything else that affects how your brand or company is perceived.
 Does my company need a brand style guide?
Helium creative can help you brand your new company or re-brand your existing company. With a strong creative team and proven creative process our creative geniuses will work with you to ensure that your brand is represented just the way you want.