David Ogilvy, also known as “The Father of Advertising”, said “Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.”
We agree. You shouldn’t have to resort to gimmicks and trickery to convince someone that they need your product. Good advertising creates an emotional connection with consumers on a subconscious level and satisfies a need that they already had, even if they didn’t realize that they had it.
A great example of honest advertising can be seen in the humorous photo below.
You know you have tried this breakfast cereal at one point in your life, I know as a kid all I wanted to do was put my ear to the bowl and hear the “snap” “crackle” and “pop” sounds as I poured my milk. However, once the noises stopped I had absolutely no interest in what was left in my bowl, and would often just drink the milk and go on my way. When you pick the box up at the supermarket, nothing on the packaging prepares you for the lump of mush that gets left behind after you have had your fun snap, crackle and popping.
helium creative takes on projects that we believe in wholeheartedly and it is for this very reason why our efforts prove to be successful. We believe that honest advertising yields honest results; results that we are proud to share with our clients and colleagues. And most importantly, results that prove the success of our hard work.