April 20, 2017
VistaBlue Singer Island Recognized for Innovative Branding Campaign

helium creative earns top industry awards for developing luxury condo brand campaign
Fort Lauderdale, Fla. [April 10, 2017] – The creative agency behind the fully immersive branding campaign for VistaBlue Singer Island, a boutique oceanfront condominium currently under construction in the heart of the Palm Beaches, proudly announces that it has received three prestigious awards for its creative campaign and design for the project – including a 2017 Gold “ADDY” in the Integrated Brand Identity Campaign category from the American Advertising Federation, Greater Fort Lauderdale and Palm Beaches chapter; a Platinum Muse Creative Award for the development’s brand, brochure and website; and a Gold Hermes Creative Award.

Selected by developer Third Palm Capital, helium creative – a Fort Lauderdale-based brand development and design studio – joined the project team in August 2016, when it was tasked with developing VistaBlue Singer Island’s brand and teaser campaign, including a new logo system and stationery, teaser website and brochure, email marketing campaign, print and digital advertising campaign, construction site and sales center signage and billboard designs.
helium is honored to receive such a prestigious award from our peers in the advertising community,” said Christopher Heller, Creative Director and President of helium creative. “Our agency is dedicated to helping clients find a unique visual expression, and receiving recognition for our work on VistaBlue Singer Island was very validating.”
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The ADDYs are among the world’s largest, most comprehensive advertising competitions, attracting nearly 40,000 professional entries each year nationally. They honor excellence in advertising and the highest creative standards in the industry.
Muse Creative Awards is an international competition that recognizes innovative professionals and their creative campaigns and designs. The Platinum Muse Creative Award is the highest honor given in the competition.
Hermes Creative Awards is one of the largest competitions of its kind, with winners ranging in size from individual communicators to media conglomerates and Fortune 500 companies. The awards recognize PR agencies, graphic designers, marketing companies, advertising agencies, digital creators, and even freelancers.
helium creative developed an immersive and elevated brand for VistaBlue Singer Island that has brought the project great success in sales and brand awareness in a short timeframe,” said Randall Tuller from Third Palm Capital, developer for VistaBlue. “The identity and marketing campaign they’ve created based on the natural beauty of Singer Island, the allure of the Palm Beaches, and the craftsmanship of the building itself has resulted in continued interest from both buyers and brokers. One future resident even expressed it was in fact the overall experience with the product and brand that assured VistaBlue was the correct decision.”
For the VistaBlue Singer Island branding campaign, VistaBlue used a sophisticated image and color scheme, including shades of deep navy blue shades combined with a cool teal to reflect the ultimate beach lifestyle, and the property’s expansive views of the water and sky.
Designed by architect GliddenSpina and award-winning design firm Interiors by Steven G., VistaBlue Singer Island is a 19-story condominium with 58 spacious residences priced from $1.4 million to nearly $8 million for penthouse residences. In just the past five months, the sales team has placed $53 million under contract at the luxurious property.
The spacious residences, which range from 2,784 to 6,423 square feet, feature open modern floor plans, designer kitchens with Poggenpohl custom kitchen cabinetry and Miele appliances, high-end finishes including imported porcelain tile floors indoors and out, and oversized wrap-around terraces showcasing breathtaking views of the Atlantic Ocean and Intracoastal Waterway.
Five-star amenities include an elevated pool terrace and sundeck overlooking the Atlantic; a state-of-the-art fitness center with men’s and women’s luxury locker rooms complete with saunas; club room and card room; a social lounge with HDTVs; two bars; a boardroom with integrated presentation technologies; and an expansive, pristine private beach.
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helium creative is a branding + design studio creating dynamic, personified brands for clientele who value an in-depth collaborative approach. With a fine-arts emphasis on design, synergistic client relationships, and a tailored branding process, helium creative offers unconventional solutions for impactful brand experiences. With over 60 awards, the creative studio offers a multitude of services that cover all bases, making helium the one stop shop for brand development, identity + strategy + digital + print +marketing. Reach helium creative at [954] 333-8900 or [email protected]; visit and follow @heliumcreative for design, inspiration, and brand development on Instagram, Facebook + Twitter.
Third Palm Capital is a national real estate investment and development firm that owns, operates, and develops diversified properties in select core markets. We rely on our Guiding Principles to deliver the highest quality residential, commercial and resort properties to our customers. We have over $1 billion in assets including active investments in New York, California, Florida, and Texas. Our portfolio emphasizes luxury residences, mixed-use communities and resorts. Third Palm is sponsored by the Dart Family and enjoys substantial capitalization and a long-term commitment to becoming the pre-eminent real estate development firm in the United States. For more information, visit
VistaBlue Singer Island Media Contact:
Kreps DeMaria Public Relations & Marketing
Israel Kreps // [email protected]
Melinda Sherwood // [email protected]
Nicole Diaz // [email protected]