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Some of the Best Logos that Never Saw the Light

Apart from developing really solid and successful brand foundations, a big part of our process is creating brand identities. ‘Brand identity’ is a fancy way of saying we design logos and define the brand colors, fonts + graphic elements that eventually become brand identifiers. We usually create anywhere between 3-7 logo concepts for the client to choose 1 final winner from, but every now and then we feel SO sad to let some go – never to be seen again.

So this week we’re raising the dead. We’re going back into the logo graveyard and featuring some of our favorite logos that never saw the light.

5 PARK is a fairly recent mix-development real estate project we started working on. Inspired by the 5 ‘lifestyles’ that are connected to the project and its proximity to prominent North Miami parks, we aimed to create a modern logo that served as a catalyst for the rest of the brand. So many to choose from – here are two that ended up on the cutting room floor.

  • helium creative
    helium creative