August 20, 2015
The Silent Voice of Imagery

Our world is chock full of imagery; from photography to illustration to painting + drawing to graphic design. It’s a constant stream of sensory stimulation that sets the tone for the world we live in. As far as we’re concerned, Instagram + Pinterest are two of the best inventions EVER. As designers we’re 100% fully immersed in this visual world whether searching for inspiration or contributing to the collective with our own creations.
We use imagery every day to inspire our work, set the mood we want a brand to convey + communicate their story in an engaging way. Color, vibrancy, tonality, shape, texture, expression, light and shadow all work together to create a compelling sentiment.
Something as simple as a picture of white flowers in a mason jar shot in different light will convey a completely different mood. The first image is somber yet evocative while the second image is bright, hopeful and cheery.
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It’s really cool to look back on a completed project and see how the inspiration imagery influenced the final product.
To convey a luxe, glamorous, modern, feminine feel we looked to pictures with gold, flowers, sparkly dresses and warm tones.
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This imagery set the tone for the final identity for realtor Mel Carbonell. A wide-spaced sans serif font was paired with a script font in a gold color to illustrate a strong, modern feminine feel.
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The logo we created for Farrey’s, a leading South Florida lighting + bath retailer, is another great example. Black + white shapes in geometric patterns were accented by gradient light spectrums. Modern, clean graphics conveyed edge, creativity + innovation.
The final logo is a sleek and contemporary icon, an abstract F that communicates the Farrey’s modern brand in a timeless aesthetic.
For Symsyx, the juxtaposition of cool, slate tones with warmer imagery and colors tells a story of a trustworthy company with an interest in nurturing and developing their customer relationships.
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The blend of humanity + nature with tech + graphic elements further reinforces the connection between people and technology inspiring a modern mark for the Symsyx logo. Abstract cuts in letterforms communicate a connectedness and joint-like symbolism, displaying one element relying on another for unity and function, much like humans relying on technology and vice versa.
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We’d like to say a huge thanks to everyone taking + sharing images online! It not only makes our job easier, but creates a more interesting, collaborative life experience. Where are some of your favorite places to find inspiration?
Don’t forget to follow us on Instagram, Facebook + Twitter @heliumcreative!