We quite often get asked in initial client meetings why strong creative is so important? Our first comment often touches upon how customer engagement is so vital, and the largest piece of that is the creative direction and communication of your brand. Our second comment points out how strong creative can tell your story effectively. Impactful creative makes consumers identify easier with your messaging and will likely increase your sales and market share. For us, cohesive branding is an essential piece to every business and one of the starting points for building a strong foundation as a company.
Let’s circle back to the essence of why creative is important: to differentiate yourself and capture your audience as those are some of the main reasons we market in the first place. It all starts in the beginning and having the strong and properly positioned creative to build your campaigns off. Once this is completed, it makes it a lot easier to get your mission accomplished.