The music industry is always changing, adapting, and growing. Similar to design and fashion, music trends can sometimes last a few months, a few decades, or evolve into completely new genres that change the landscape of society. Through all this non-stop activity, musicians need to establish their own brand while also staying fresh with every album they release. Did you know most music artists and bands do a complete website development overhaul with each new album? It’s common for artists to match their online presence to the graphics chosen for the album. Imagine building a company and having to design a completely different-looking website for it every 1 or 2 years, always making sure the core brand foundation remains intact. It definitely takes a great brand strategy team and clear knowledge of your place in the industry to maintain a successful image.
Some musicians stand out from the pack with websites that are captivating, unique, and fresh. Check out our top 3 below, in no particular order.
Nothing But Thieves is an alternative rock brand from the U.K. and their site is pretty perfect. The single-page layout walks you through their music, touring dates, and merch store – all while pulling you in with amazing web animations and scrolling tricks. Their choice of Lato, a crisp and modern san serif font, paired with bold imagery makes this site easy to navigate and memorable.
Scottish electric band Chvrches [pronounced ‘churches’] is known for their catchy songs led by the hypnotic voice of their female vocalist. Dark themes are explored with upbeat rhythms to create a sweet + bold juxtaposition in their songs that matches the website. The landing page-style website design combines a single image of flowers for the background with color blocks that are either static design elements or take you to branded sub-pages. So simple, so good.
Indie duo She & Him is a great example of website imitates album. Using a simple color palette and triangles as inspiration, there’s no doubt they’re counting on visual continuity. Even their social media icons are branded!
Want to see more? Check out this little nugget we found. It’s called The DNA Project – a music experiment by music producer J.Viewz. The goal was to invite fans to be part of the song creation process. The idea is rad and so is the website: http://jviewz.com/. The animations blow us away and just the menu by itself is swoon-worthy.
Do you know any other cool websites? Share them with us at @heliumcreative on Facebook, Twitter or Instagram!