Creativity isn’t just about color schemes and graphics at helium creative. It’s a way of thinking about every client, every goal and every type of communication helium designs for a brand. It’s about understanding that no fundamental element can be overlooked when articulating an idea. Advertising, marketing, interactive technology, media and public relations are the tools helium creative uses to express creativity and ensure that their message reaches the targeted audience. Branding gives soul to your product, added value is created through emotional or intangible associations. The key to successful branding is creating emotional value through unique emotional connections. Everything starts with branding.
Strategy + Standards
Brand development is about understanding that no fundamental element can be overlooked when articulating an idea. It is heart and soul, creating the tangible from something otherwise intangible. Through corporate identity, storytelling, advertising, marketing, and digital media, we communicate a brand across all platforms to ensure an emotional connection is made with its target audience.
You have found our sweet spot. Team helium happens to salivate at the idea of molding and shaping a brand from the very early stages of development, through puberty and up into adulthood. It is like watching your baby go through the motions and transformation of growing up – we take a strong pride in building the overall look, image and messaging of a brand. There is no one way to go about this process, but helium certainly has learned through the years what works and what does not. The one main objective of successful branding is consistently representing the company in all marketing endeavors. helium acts as your creative caretaker – creating, implementing and overseeing all avenues of your brand to ensure optimal results and messaging.