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designing an impactful marketing campaign

We recently had the opportunity to create a fresh, new marketing campaign for one of our most successful brands // VistaBlue Singer Island. When we were first brought on to rebrand this luxury beachfront condo in Singer Island, Florida, they had 1 sale in approximately 1 year. Through the teaser and launch campaign efforts, in just over a year, they have $70+ million in sales and 25+ units sold.

And now we’re in the final push before the building opens to residents in a matter of months.

It was as this stage that the developer and sales team reached out to us to conceptualize what the next marketing campaign would look like. They had one key theme // ‘The Only.’ They wanted to focus on 3 specific points that made the property unique among other luxury Palm Beach developments. And so, The Only campaign was conceptualized.

Read more //
  • helium creative
    helium creative