The website for The Ocean Resort Residences is one of the latest projects we have had the pleasure of developing and wanted to share the strategy and concepts that inspired our creation. The main overall objective was to create an immersive and engaging, fully responsive website that continues the unique branded experience of The Ocean Resort Residences. A secondary goal was to anchor its position as the best Resort Residence in Fort Lauderdale in order to generate sales leads, thereby increasing sales.
While designing the layout we kept in mind the fluid design principles that inspired acclaimed architect Michael Graves – the sinuous curves and sleek dimensions of yachts and ocean liners. To convey the luxurious lifestyle inherent of The Ocean brand and motivate a Canadian, Northeastern + South American audience to purchase at The Ocean we created a layout laden with large, beautiful, editorial-style imagery inspired by the ocean and the nautical lifestyle of Fort Lauderdale Beach, home to the cutting-edge property. Aspirational titles such as “Heightened Experiences Await” and “Embark on the Exceptional” were layered over the imagery to reinforce the elevated messaging.
The photographs also highlight the unparalleled amenities including a pink sand roof-top sun-bathing area adjacent to a fresh-water heated pool with views of the Atlantic Ocean, a poolside restaurant and bar as well as a lush, oceanside living green serenity lounge.
An innovative component of the site are the interactive floor plans created to offer a more comprehensive way for a buyer to visualize their residence. Visitors can click on a floor plan to zoom in so they clearly understand the layout of the unit and can choose to download a PDF of the details + specifications if so desired. Pictures of the view from various units are also available to enhance the virtual experience.
Not only is the client pleased with the results and site experience, but an immediate high Google ranking has contributed to an increase in search visibility and sales leads.