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The Process: Photoshoots

We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.

A great photoshoot is more than one person with a camera, it’s a full team effort.  Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.

For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.

Here is a sneak peak into our process.

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  • helium creative
    helium creative