The Process: Photoshoots
We’re coming off of a successful 2-day photoshoot on Miami Beach for one of our real estate clients, 57 Ocean. As a branding studio, we pride ourselves in curating the full brand experience, from concept to identity to all forms of visual communication. For 57 Ocean we spearheaded a photo and video shoot to support the sales and marketing team with new content that would help tell the brand story and highlight the lifestyle. Photography played a huge role as an extension of their visual identity.
A great photoshoot is more than one person with a camera, it’s a full team effort. Here at helium, we have a variety of photography + video partners we enlist depending on the look and feel we’re trying to achieve. We have a hand in every part of the process: vision, storyboarding, planning, coordinating teams and, of course, being on set to help art direct and manage the process to ensure the concept comes to life.
For 57 Ocean, helium enlisted one of our favorite photography + video teams to execute the sophisticated look and brand narrative.
Here is a sneak peak into our process.
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A shot list acts as a playbook for day. Call times, locations, wardrobe needs and photography direction are all parts of a well put together shot list.
The storyboard is a visual guide that is created to lead the direction of a video piece. This is just one of many slides we put together to layout the storyboard for the video portion of this shoot.
Selecting models is a long and thoughtful process. We take into account many factors to ensure the target audience can relate.
Location, location, location. Finding the perfect location [and props] to tell the story is key. How is the lighting? Will weather be an issue? Will models be sweating up a storm? Does it match the vision of the shoot? All of these questions are addressed when scouting locations.
Cameramen, lighting + equipment grips, models, hair + makeup and wardrobe professionals are all part of a successful shoot day. We couldn’t do it without them!
Weaved throughout the entire process is our team; organizing crews, selecting locations and putting together storyboards that will achieve our goal. On the day of the shoot, we’re right there to help bring the story and vision to life.
Well, that’s a wrap!
Be on the lookout for the final photos and video for 57 Ocean on our instagram and facebook pages, as well as on the newly designed site for 57 Ocean by helium creative.