November 13, 2012
the coolness of blue

Taking a queue from our most recent tip that discussed the importance of color in branding, we have decided to take a deeper look into color choice and discuss the use of the color blue in web design.
What is the first thing that registers in your mind, most likely subconsciously without you even knowing, when you first visit a website. We would bet it was a color scheme of some kind. Just like with branding, your choice of color scheme for your website is an important one, and not one to take lightly as it will also trigger an emotional response in your visitors.
Why Blue? All you have to do is take a look at the number of corporations and notice what color similarities a vast majority of them share in the design of their logos and websites. The color that is most used across the board is none other than blue. It is a notorious fact that the color blue promotes trust and brand loyalty, which is the reason it is a preferred color among health insurance providers. According to the psychology of colors blue can be associated with intelligence, stability, unity, conservatism, etc.
In the following graphic you will see the power of blue in web design and where (and even how) it is used by several companies. While browsing you will discover:
– The various sites that use blue as a primary color
– popular color choices to accompany blue and their effect
– the 55 different shades of blue
– blue and gender preferences
– color meanings by various cultures
Like we mentioned in our previous article, color is very important in branding. And it is just as important to have a dedicated creative team develop your branding for you with your guidance. A team like helium creative can ensure that your image is perceived exactly how you want it, using colors, and other tricks to provoke emotional responses and engage your clientele.